How Do You Automate Status Updates to Facebook Fan Pages?

There are a few ways to automate status updates to your Facebook Fan Pages. Doing just this used to be incredibly problematic and one reason why we had really stayed away from Facebook Fan Page management services. Now however there are a few pretty good applications that allow you to automate your status updates on a schedule. Here are a few of my personal favorites.

HootSuite
I like this online application, but it can be flaky about getting your Facebook Fan Page integrated. It is no problem to integrate with your Facebook profile, but the Fan Page – hmm get ready to be annoyed. What worked for me finally was trying from a different computer that did not have Vista and I tried at night as well. That may be the ticket for you as well. Once you’re set up, you can post and schedule for future dates status updates to your Fan Page with just about one click. The great thing is that this application is free! If you upgrade to a Pro account after clicking my HootSuite links, they will pay me a small commission.

SocialOomph.com
If you want to update Facebook Fan page or just your profile, you need to upgrade to the Professional version. Click my link and they’ll pay me a small commission if you buy. I like SocialOomph, and it will allow you with the Pro version to not only schedule future status updates to your Fan page, but you can even upload bulk tweets to Twitter in a text file format. I use the free version and am happy with it for now. One thing that I really like is the RSS feed that you can create and post tweets to although this is not a Facebook Fan page attribute, it is one of the reasons that I really like Social Oomph.

Sendible
I just found this online application this last week and I think it is a cool application. If you have trouble integrating your Facebook Fan page in HootSuite, then check out www.Sendible.com for sure as it worked for me. With Sendible you can post status updates on a schedule easily. You can also post to other social networks as well. Now there is one catch you get 100 free credits a month. If you start really using this application for more than Facebook Fan page status updates you will most likely end up buying credits, so check out HootSuite first.

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How to Schedule Facebook Status Updates

Are you looking to schedule Facebook updates to keep your productivity in line and not have to be tied to a computer during the day and yet keep connected? Do you wish you could program your Facebook status updates when you have a really busy day so you don’t miss out on exposure. I’ve found out how to do this and wanted to share this great tip with you.

Here’s the process:

  1. Set up Selective Twitter application in Facebook
  2. Log into your Facebook account first.
    b. In a new browser screen add this URL: http://apps.facebookcom/selectivetwitter/
    c. You will be asked to enter your Twitter user name and approve access, please do so.
    d. If you would like your Facebook updates to appear on your fan pages, please click the tabs in the application to go to pages and then install the application as well as grant access.
  3. Set up an account at www.HootSuite.com Log in to HootSuite and write your Facebook status update. Schedule your micro post using the calendar function and then make sure to end your post with #fb.

That’s it, fast and simple your timed post gets sent to Facebook at the correct time.

Follow-up Note:

This last week the Twitter API was very flaky and I had a lot of trouble getting Selective Twitter to work, so I have found another simpler alternative that you may want to consider instead, it is called Social Tomorrow. With Social Tomorrow, you set up an account and then login to a web interface and type in and then schedule your Facebook Updates. It does not use the Twitter API and so is not subject to traffic overloads as your posts go right to Facebook. For our professional client needs this is actually a better fit for us than Selective Twitter.

Refusing to Join the Social Networking Phenomena

Are you refusing to get a Facebook account? Do you think that Twitter is for people who have nothing better to do? The Washington Post print edition did an article last week on this new phenomena of young twenty to thirty somethings that literally refused to connect on Facebook. I found the article interesting reading and wanted to share my thoughts.

First in both cases the participants who refused to join their friends on Facebook either had a significant other keep tabs on Facebook for them or act as their “secretary” and also both said that they preferred “real face to face or phone to ear” interaction. Both mentioned that they were out of the loop with their friends. One missed important appointments for his band, the other missed auditions that the friends shared with each other on Facebook. Hmm, an interesting case study especially for the age of the individuals involved.

There are some who have decided to not join Facebook and purposely and rabidly declare that it is a waste of time. Usually the age of the individual is a factor on if they consider Facebook important. It is a real rarity to see a college student or for that matter really even and older high school student who is not using Facebook as an alternative to regular email.

Facebook is here to stay. In fact for many young people the email and chat function on Facebook now are their email and instant messaging programs. As for me, I think that Facebook is fun. It is a great way to stay connected with family and friends, and a wonderful way to deepen the interaction with colleagues and clients.

The Power of Facebook

This just happened to me last week and I wanted to share the situation as an illustration of how Facebook can bring you business.

I worked with a client several years ago. Recently we connected on Facebook. We really did not have much interaction, but we were Facebook Friends. I noticed the other day that he had posted on his wall that he was having a very serious health issue and was worried. I posted a note on his wall in support and as I am a Christian I offered to pray for his need and family. I followed the progress of his situation closely and actively prayed as he went through his testing and diagnosis. Everything turned out fine fortunately for him and that was a blessing for both of us.

By sharing his need, he had a well spring of concerned friends on Facebook rise up to help pray for his need and offer emotional support. This was a wonderful blessing to both him and to his friends who read the messages of support from his Facebook community.

What happened through our online exchange afterward though proves the real power of connecting and sharing using Facebook.

In my specific case this previous client, due to our recent interaction then referred another colleague to me for services and then approached me to do more work for his own website and book project. Now, I did not post to his Facebook wall to get business, but to express a heartfelt concern for him, but when people connect, they sometimes like to do business together. This is the power of Facebook. Facebook provides an environment to share, to connect, to help. In doing so you can sometimes reap the rewards of a connection with increased business opportunities.

If you are not showing the “real” you on Facebook, now’s the time to drop your “corporate mask” and stretch yourself. People want to connect with the you on Facebook give it a try and  you may find out as I have, that Facebook can definitely bring you business.