Social Media and the Invisibility Problem

“Very few of your fans see your content in their news feed and even fewer people are seeking out your page. This is yet another reason you’re better off linking to your campaigns from everywhere.” Read the full article.

Be Strategic About Social Media - We Are!
Be Strategic About Social Media – We Are!

In a nutshell, the above quote is why I like clients to use a variety of social media for promoting their content and the reason why it is important to have a strategic plan on how you will be promoting the content that is written.

Today social media is much more than Facebook, it is about connecting on a variety of platforms, blogging, Twitter, Facebook, Google+, LinkedIn, YouTube, and your website. With our new social media programs for Facebook, Twitter, Google+, and LinkedIn we work to create a strategy that is not Facebook-centric but rather works synergistically with your website and your social message.

Our social media specialists decide topics we will use for the week or month and focus on what hashtags and focus we will take across all the platforms we write for in your project. With cross-linking and cohesive hashtagging across properties, we strive to build more than just likes to a Facebook page, but rather a cohesive message across all platforms that helps to win you additional online exposure.

New Social Media Services

Grow prospects into customers with social media updates.
Grow prospects into customers with social media updates.

Social Media has now become an important part of every business’ overall marketing program. Search engines and site visitors consider social media activity important and are site visitors are using the ability to share content with others using these platforms; making participation in social networks more meaningful for businesses. As a result to keep up with current trends, our social media programs are being improved to serve your needs better.

We have hired special social media specialists to curate the content that is used for social media and have employed specialized content writers to write your updates. We think that you will find that over the last several weeks to month that the content for your social media networks has improved to be more meaningful and targeted for your own audience. For Facebook, our content is now standardized to show around 50 to 60 words in each update. We have already started to supply content with these new parameters.

Social Media Rates 

Facebook Gold – $15 per day for two updates five days a week

Facebook Silver – $8 per day for one update five days a week

Twitter Gold – $22 per day for five updates five days a week

Twitter Silver – $14 per day for three updates five days a week

New – Twitter Bronze – $9 per day for two updates five days a week

Google+ Silver – $8 per day for one update five days a week

LinkedIn Silver – $9 per day for one update five days a week – specially curated by Nancy McCord

We even offer low budget services with our Minimalist Program.

The Minimalist – $260 Per Four Week Month

Just for clients who have existing Facebook and Twitter profiles and simply want to budget a small amount of money to maintain these platforms; so as to have up-to-date content when prospects click in from their website, we have created a program for these special needs. Please note, we do not recommend this program level for follower growth or for best practices, it is a simple maintenance only program.

We can provide Facebook and Twitter account updates. Updates will consist of status updates, links to articles, updates pointing to items on your website you sell as products or services, and interesting informational content that builds value for readers.

Included in our Minimalist Level is the following:

  • Three statuses per work week for your Facebook Business Page on Monday, Wednesday and Friday. Updates are typically 50 to 55 words long.
  • Five tweets per work week for your Twitter account; one tweet a day Monday through Friday.

Please note at the Minimalist Level you will incur a onetime $50 set up fee to connect your existing Facebook and Twitter accounts to our writer’s control panel in our corporate HootSuite account.

Find out more about our Facebook, Twitter, Google+, and LinkedIn update services.

The New Facebook – Again

Hating on Facebook Again
Hating on Facebook Again

I’m sure that you’ve noticed that Facebook has changed its look again, for at least the one millionth time. For some who do not check in frequently it may seem like the same old look, but for those of us who are on Facebook several times a day the new look is not necessarily a better look.

Here’s what Facebook did specifically:

1. Changed what appears in your news feed – trying to make it more relevant to you personally. Unfortunately for me, my news feed now looks like a video bazaar.

2. Many videos are set to auto-play now; especially the brand or advertising videos. You won’t hear sound, just see action, until you click the video and then the sound comes on.

3. Bigger default images in the news feed. Most will fill the width of the news feed, making them hard to miss. Don’t like that old high school photo someone posted of you, oh well, it is going to be pretty hard for others to miss!

4. More current events and news will now appear in your news feed. Well at least that’s the story.

5. Content will reappear multiple times – Facebook wants to make sure you didn’t miss that important message or brand campaign!

As for me, I have noticed that my news feed appears junkier. It seems like I have too many videos and images in my news feed and few status updates of friends. In fact the status updates are lost in the jumble of Vine videos, GodVine videos (I am going to have to unsubscribe from them as Facebook is now letting them “blow up” my news feed.). I am actually finding it hard to find any content which is why I was on Facebook in the first place.

I have to say that I am looking really, really hard at the “newly revised” Twitter.

Facebook Flagging Some Businesses as Spammers

Crying about your placement on Facebook.
Crying about your placement on Facebook.

Our experience as a user of Google, Facebook, LinkedIn or Twitter is all about the legitimacy of the experience. Are you connecting or is the business/site owner churning out content and links flooding the network without any regard for quality?

Facebook has recently announced that it is flagging and targeting in their algorithm to show less frequently in news feeds pages that are using these tactics:

  • Frequently repeating posts/updates or content
  • Asking for likes, shares, and comments (like-baiting)
  • Links in posts pointing to link farms or AdSense Arbitrage pages

It is already hard enough for a business to get exposure in the news feed of fans without having to revert to Facebook pay per click. It looks like Facebook is now making it that much harder by filtering out sites that are actively working to grow their Facebook base.