Tag: Facebook

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Interesting Nuggets on Social Media You May Not Have Known

You’ll want to read this full article as it has some excellent tidbits many of which I didn’t even know about. It is titled “Lesser Known Secrets for Better Social Media Results” at the Search Engine Journal.

Here are a few of the secrets that I liked best from the article and some of my own.

1. Start a tweet with .@somename and the update will appear publicly in all your streams and your friend’s you are talking to not just in the feed of your followers and in the feed of the other person’s followers as well. Who knew! .@ you will be my next update.

2. Try to use only one or two hashtags in a tweet. Too many starts to look like spam. We tell our writers try to stick with one.

3. On Facebook have your images for your wall be at least 403 pixels wide by 403 pixels tall. If you are using your smartphone, check your image size settings so you aren’t sending a small photo. Not only will they look better, but when you feature the photo on your page it will not be blurry.

4. Did you know that Pinterst allows the use of hashtags in the description box? Use them wisely and to your benefit.

5. Spend your time in Google+ Communities. Your updates there will be posted to your personal profile and you’ll have more interaction and fun. Personally I have really built up my circle numbers by creating a community and moderating it.

6. In Google+ don’t use the @personname use +personname. Although Google may understand the @ you’ll see that others are using the +.

Make sure to read the article as there may be more great tips you can glean for your own use.

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Getting Your Listing in Facebook’s Graph Search

You've got to be popular to be shown on Facebook's Graph Search.
You’ve got to be popular to be shown on Facebook’s Graph Search.

You may love it or hate it, but Facebook’s Graph Search is here to stay and just another way that Bing and Facebook are drawing closer together and another way your data is being used to sell products.So, who gets shown in Graph Search results and how do you get there?

The bottom-line is you get there with popularity and good placement on Bing. Here are a few of the things that help your site to appear in Graph Search.

  1. Number of check-ins to your location using Facebook.
  2. Number of shares and likes.
  3. Size of your fan base. This may also include number of subscribers and not just likes.
  4. Relevancy of your location to the searcher. Closer will be better.
  5. Relevancy and interaction from the searcher’s friends.

So in other words your listing and information will show when you have worked your Facebook plan to grow your activity, encouraged share-ability, become meaningful to your fans and subscribers, and have grown your fan base.

If Facebook does not have enough information about a search it will then show Bing.com search results.

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Yes That Is Facebook Stalking You Online

Now that Facebook has encouraged you to share every single detail of your life with timeline, and some of you have, and now that you have used your Facebook login to supposedly easily login to sites around the web, Facebook can now stalk you with ads online. Unfortunately, we’ve no one to blame but ourselves by over-sharing all our likes, where we go online, and what we are doing.

Whispering a secret about you!
Whispering a secret about you!

Facebook is now using every single thing that you ever shared on its platform to tailor ads to your specific needs and likes. But it isn’t just happening on the Facebook platform, now that we have shared and used our Facebook logins on other sites, Facebook knows even more and is sharing this information with other advertising platforms to target us in ways we never really intended by simply connecting with our friends and family on the Facebook website. If you’ve enabled Facebook Graph Search, and sorry to say it is a one way trip in, now you can even see more information about those in your network, including photos, that you may have never really wanted to see. This total loss of privacy is unfortunately of our own making. By trading away privacy for cool birthday apps on Facebook, or allowing games to see our settings, or by trying to uncomplicate our lives with one universal Facebook login, we’ve created an ad selling monster. Just wait until Facebook really ramps up its ad serving program, nothing will be private and in fact things about you may be revealed or shown to others in order to sell them products or services, using your own words, photos, or online activity without your express knowledge or agreement.If you didn’t know or remember, it’s all about the money.

“Facebook remains under pressure from its investors to make more money and advertising has been one of the social network’s main focuses. The firm brought in $5 billion in advertising revenue last year. Facebook also continues to push mobile advertising  — it made 23 percent of its advertising revenue from mobile in the last quarter, up from 14 percent in third quarter.” Read the full article.

The unfortunate thing is that once we’ve shared as deeply as we have, we now are being used to make advertising profit.

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Never Buy Facebook Likes or Twitter Followers

Don't buy Facebook Likes or Twitter followers.
Don’t buy Facebook Likes or Twitter followers.

You’ll do more damage to your brand and reputation that you can realize when you buy Facebook Like or Twitter followers! It seems like a no-brainer really that there are some things that you just shouldn’t do, but I get asked over and over as to why a business should NOT buy likes.Here’s Why You Should Not Buy Followers:

1. The quality of likes and followers you will buy are poor. In some cases you are buying just number and not accounts owned by real people.

2. You may be buying spammers – likes and followers who are really spammers are of no value to you. They will want to @ message you to get exposure on YOUR wall or news feed to spew out their own service and products. They have no interest in connecting to you.

3. Many of these purchased likes and followers may be involved with pornography. You do not want to take a black eye for having followers and comments from those in a “bad neighborhood”. Take a look at the profile photos of some of these people who were bought as a like or follower. Many will be dressed in sexy or revealing outfits. Do you really want these icons appearing on your family-friendly newsfeed or wall?

Don’t be tempted with easy results, when you try to take a short cut to build your followers or fan base, you don’t want your brand to be damaged in the process. It is by far better to take it slow, build a thoughtful strategy, and work your own plan.