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    January Google Ads Conversions Dip

    January 18, 2023 - By Nancy McCord

    This month, we are seeing a trend across nearly all managed Google Ads accounts and wanted to share the issue with you and how we are working to improve account performance. In January 2023, we are seeing a dip in conversion activity in Google Ads across a broad sector of…

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    McCord Web Services is Your Trusted Partner

    Why Static Ads Accounts Die: The Business Case for Incremental Google Ads Budgets

    August 26, 2026
    Help to grow our community with our new customer referral program.

    The McCord Web Touch: Why Professional Stewardship Beats the Automated Illusion of Strategic Growth

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  • Google Passes Taxes On To Advertisers
    AdWords Account Management - AdWords Consultant - AdWords Manager - AdWords Services - Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Management Pricing - Google Ads Manager - Google Ads Services - Google AdWords

    Google Ads – New Charges for Taxes in Many Countries

    July 28, 2021 - By Nancy McCord

    I have just received this notice from Google and we knew it was coming when the EU added taxes to Google’s activity. Dear Advertiser, As of 1 October 2021, we will include a surcharge to your invoices or statements for ads that are purchased through Google Ads and for YouTube placements…

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    May 20, 2026
    Google Ads Experts - Answering the Hard Questions

    Why is Google Ads Not Spending My Full Daily Budget?

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  • Sep 16, 2026 The Grocery Store Effect: Why Static Google Ads Budgets Silently Destroy Your ROAS
  • Aug 26, 2026 Why Static Ads Accounts Die: The Business Case for Incremental Google Ads Budgets
  • Aug 05, 2026 The McCord Web Touch: Why Professional Stewardship Beats the Automated Illusion of Strategic Growth
  • Jul 29, 2026 Navigating the Shift: How Intent, Context, and AI are Redefining Search Optimization
  • Jul 01, 2026 The Content Marketer’s Dilemma: Why Lazy AI Fails SEO, and How We Fixed It
  • Jun 17, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune
  • Jun 03, 2026 Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 
  • May 20, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 

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Recent Posts

  • The Grocery Store Effect: Why Static Google Ads Budgets Silently Destroy Your ROAS
  • Why Static Ads Accounts Die: The Business Case for Incremental Google Ads Budgets
  • The McCord Web Touch: Why Professional Stewardship Beats the Automated Illusion of Strategic Growth
  • Navigating the Shift: How Intent, Context, and AI are Redefining Search Optimization
  • The Content Marketer’s Dilemma: Why Lazy AI Fails SEO, and How We Fixed It
  • The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune
  • Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 
  • The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 
  • How to Make Industrial & Technical Content Stand Out
  • Fewer clicks, More Revenue: Winning The Zero-Click Era

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