Tag: Google Ads Consultant

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How to Lower Your Google Ads Cost Per Conversion

Get Your Advertising on Target

In an era where digital visibility is paramount, Google Ads serves as a pivotal tool for advertisers aiming to capture the right audience. However, a common hurdle that many face, from seasoned marketers to DIY enthusiasts, is managing and reducing the cost per conversion. At McCord Web Services, we understand this challenge intimately and have developed strategies to help you get the most out of your Google Ads campaigns without breaking the bank.

Utilize Google’s Machine Learning for Bidding

Google Partner Badge
McCord Web Services is a Google Partner

One of the most effective strategies to lower your cost per conversion revolves around leveraging Google Ads’ advanced bidding algorithms. Powered by machine learning, these algorithms can optimize your bids in real-time, targeting users who are most likely to convert based on historical data and user behavior.

By setting a target cost per acquisition (CPA) or return on ad spend (ROAS), you’re essentially telling Google your desired outcome, allowing the system to adjust your bids to meet these objectives. This method ensures that your budget is spent efficiently, focusing on leads that are more likely to result in conversions.

The Power of Negative Keywords

Another crucial element in enhancing the efficacy of your Google Ads campaigns and reducing unnecessary expenditure is the judicious use of negative keywords. Negative keywords help refine your ad targeting by excluding search terms that aren’t relevant to your products or services, preventing your ads from being shown to uninterested users.

This targeting refinement means you’re not wasting money on clicks that aren’t going to convert, ultimately lowering your cost per conversion. Regularly review search term reports to identify irrelevant terms that trigger your ads and add them as negative keywords across your campaigns.

Broad Match Keywords with Caution

Broad match keywords can be a double-edged sword. While they increase your ad’s visibility by showing your ad on a wide range of user queries related to your keyword, they can also lead to irrelevant traffic, if not used judiciously. The key is to balance broad match keywords with a robust list of negative keywords to sculpt your audience effectively. This approach ensures that you’re casting a wide net but still catching the right kind of traffic that’s more likely to convert.

In conclusion, managing your Google Ads cost per conversion effectively involves a strategic blend of leveraging Google’s AI-powered bidding algorithms, refining your targeting with negative keywords, and careful use of broad match keywords. By focusing on these areas, advertisers and DIY marketers can optimize their campaigns for better conversion rates and lower costs. Remember, success in Google Ads doesn’t just come from big budgets but from smarter, data-driven decisions.

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Why Your Business Needs McCord Web Services for Google Ads Consulting and Management

Team reviewing a proposal from McCord Web Services.

In today’s digital-first world, being visible online is not just an advantage—it’s essential. This is where Google Ads steps in, offering businesses a potent tool for increasing visibility, driving traffic, and generating leads. However, navigating the complexities of Google Ads requires expertise, experience, and a strategic approach. Enter McCord Web Services, your partner for Google Ads consulting and management.

A Decade of Excellence

With over 10 years of experience in setting up and managing Google Ads accounts, McCord Web Services brings a wealth of knowledge and a proven track record to the table. We’re not just another digital marketing agency; we are a Google Partner, recognized for our expertise and commitment to excellence in Google Ads. Yearly examinations ensure we retain our certification, meaning our team is always up-to-date with the latest Google Ads innovations and best practices.

Tailored Strategies for Success

When it comes to Google Ads, one size does not fit all. Our team is certified in Search, Display, Shopping, and Video advertising, allowing us to tailor our approach to meet your business’s unique needs. Whether you’re looking to generate sales, increase leads, or enhance brand visibility, we focus on creating strategies that drive real results. But don’t just take our word for it. Jim A., a satisfied client, noted, “McCord Web Services has provided us with superior, professional service that is 100% targeted to our business needs.”

Proven Impact

Our clients frequently testify to the impact of our Google Ads management services. Mark F. shares, “Nancy and her team stay informed about Google changes so they can make our Google Ads campaigns as productive as possible. Nancy communicates well and has helped boost our business through cost-efficient advertising well beyond our in-house capabilities.” These success stories are a testament to our ability to adapt and innovate, ensuring your advertising spend is as efficient and effective as possible.

Credibility and Recognition

Our expertise is recognized not only by Google but also through our partnership with Microsoft Advertising. This dual recognition further validates our credibility and proficiency in managing digital advertising campaigns across major platforms. Choosing McCord Web Services means partnering with a team whose expertise is acknowledged by industry leaders.

Why Choose Us?

In the realm of Google Ads, where competition is fierce and the landscape perpetually shifts, having a seasoned expert by your side is invaluable. McCord Web Services stands out in the crowded digital advertising space for several reasons:

  1. Expertise and Experience: Our in-depth understanding of Google Ads intricacies ensures your campaigns are optimized for maximum performance.
  2. Customized Strategy: We believe in a tailored approach, ensuring that your advertising efforts align with your business objectives.
  3. Continual Learning: We keep abreast of the latest developments and changes within Google Ads, ensuring your campaigns remain on the cutting edge.
  4. Proven Results: Our success stories speak volumes about the effectiveness of our strategies and our commitment to achieving your advertising goals.

In conclusion, if you’re looking for a Google Ads consultant that offers more than just management but a strategic partnership aimed at growing your business, look no further than McCord Web Services. Visit us at https://www.mccordweb.com and discover how we can take your Google Ads campaigns to the next level.

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Our New Appointment Scheduling App

Connect with us your way for Google Ads Strategy Calls

Our existing clients are seeing a new application this month to use in booking Google Ads strategy calls with our team. We are testing out Microsoft Bookings and would appreciate your feedback.

We send out links to our booking page monthly. You can view the invitation online at this link. 

Our clients will now be able to choose a 15 minute of 30 minute call. In most cases the call will be free but in some cases when you do not purchase more than 4 to 5 hours of time in a month for services, you may see a charge for the extra time for this call on your month end statement.

You will now be able to select to receive text message reminders of your appointment, select your date and time based on your own time zone in the calendar, and will receive a reminder email the day before and then 15 minutes before the call.

You will also be able to easily cancel or reschedule the call.

We will also ask what technology you want to use for the meeting – a simple phone call, Zoom video/screen sharing call, Google Meet video/screen sharing call, or the new Microsoft Teams call with the ability to simply join from a browser without a login or download.

We look forward to your feedback on using our new scheduling app. We are looking for ways to make the experience more user-friendly and better for your personal needs.