McCord Web Services is a Google Partner and a Certified Google Ads Professional
My firm manages over $3 million dollars in Google Ads ad spend. Google Ads management is a core business for us.
If you have been considering hiring us to optimize, manage or set up your Google Ads account, now is the time to act. We will be making a price structure change in the next week and we will honor our current pricing while it is posted on our website.
We will be moving to a flat rate fee for low spend accounts and a percentage of ad spend for higher volume accounts. Our existing clients will be grandfathered in to our old management fee program.
This is a great opportunity to come back to check out our services if you have been a previous client or have been thinking about hiring an account manager but have just not moved forward.
We look forward to working with you and your needs in Google Ads.
McCord Web Services is a Google Partner and a Certified Google Ads Professional
My firm manages over $3 million yearly in Google Ad spend for clients. As a result, my team sees how the impact of Google expanded ads and responsive text ads have changed control of the ad message.
It used to be that using dynamic keyword insertion by inserting code like this {KeyWord: Default Ad Message Here} allowed ads to become more relevant. Google would insert your own keyword phrases in the {} and make the ad appear customized.
However, now with Google slicing and dicing the ad text you now create by mixing up one, two, or three headlines combined with or without two sets of descriptive text, the message is no longer really controlled by you. The ad text the end users now see is all based on AI putting pieces together for you and then rendering new ads based on device and relevancy. Sounds good right? Not always. Add then into the mix dynamic keyword insertion and it is starting to feel like you’ve lost control over the message you want to put out to generate clicks.
Even worse add in the new responsive text ads where you enter in six or more headlines and up to 6 descriptions and the combinations are now nearly endless.
As a result, we are starting to remove dynamic keyword insertion code or using it very judiciously and on only certain accounts where it may still make sense.
If you need help from the professionals who really know Google Ads, I invite you to visit our website to learn more about our Google Partner credentials and our management program.
Many webmasters, web designers, and even marketing agencies can hang out their shingle and advertise that they can help with Google Ads account management, but it is the certification and Google Partner status, or lack there of, that is the real difference.
A Google Partner is a Certified Individual who runs an advertising agency – and works with clients in volume. Although being a Google Ads Certified Professional is important, being a Google Partner means that you are seriously in business providing Google Ads services to clients – not working Google Ads as a part time gig or managing one or two clients.
Google Partners, as part of their certification and maintenance of certification of Partner status, have to show and prove to Google that they are client responsive, knowledgeable via certifications, are transparent in advertising of their services and transparent in account management. We even have to supply to Google a copy of the reports we send to clients and have our website copy vetted.
A Google Partner is held to a higher standard by Google and so you can trust that you are working with true professionals that are knowledgeable of the Google Ads interface and manage a number of client accounts effectively.
There is a difference in quality and knowledge between those that are Google Ads Certified and those that are not. Make the right choice for your needs.
