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    How to Stop Others from Using Your Trademark on Google Ads

    November 14, 2018 - By Nancy McCord

    If you are a trademark owner, understand that Google Ads wants to help you control who can show ads that contain your trademark. Google Ads has a form that you complete as the trademark owner.  Using this form, you will need to prove to Google that you are the registered…

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  • AdWords Consultant - Google Ads Consultant

    Google Ads Remarketing for Search Demystified

    October 31, 2018 - By Nancy McCord

    Just because you want to target website visitors in the search results using Google Ads remarketing for search (RLSA) – you may not be able to. Google sets a threshold of needing over 1,000 remarketing cookie sets in a 30 day period to show remarketing for search ads. For many…

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  • Google Ads - Google Ads Consultant

    What Happens When Your Budget is Too Low in Google Ads?

    October 29, 2018 - By Nancy McCord

    Can your budget be too low for Google Ads? Yes, it can be, based on the market and Google defined minimum bid to appear in the Google Ads auction. So, what happens when your budget it too low in Google Ads? You do not get ad impressions. You get sporadic…

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    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

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    February 18, 2026
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    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
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  • AdWords - Google Ads - Google Ads Consultant

    What is Attribution?

    October 24, 2018 - By Nancy McCord

    With over 10 years of experience in professional management of AdWords account, I wanted to share tips on an often overlooked yet important item in conversion tracking – attribution. First to see what I am talking,(in the old interface)  about go to Tools > Conversions. Click one of the names…

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    Google Partner Badge

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