Google Ads – Page 2 – The Web Authority

April 23, 2024April 23, 2024

Why Your Business Needs McCord Web Services for Google Ads Consulting and Management

Team reviewing a proposal from McCord Web Services.

In today’s digital-first world, being visible online is not just an advantage—it’s essential. This is where Google Ads steps in, offering businesses a potent tool for increasing visibility, driving traffic, and generating leads. However, navigating the complexities of Google Ads requires expertise, experience, and a strategic approach. Enter McCord Web Services, your partner for Google Ads consulting and management.

A Decade of Excellence

With over 10 years of experience in setting up and managing Google Ads accounts, McCord Web Services brings a wealth of knowledge and a proven track record to the table. We’re not just another digital marketing agency; we are a Google Partner, recognized for our expertise and commitment to excellence in Google Ads. Yearly examinations ensure we retain our certification, meaning our team is always up-to-date with the latest Google Ads innovations and best practices.

Tailored Strategies for Success

When it comes to Google Ads, one size does not fit all. Our team is certified in Search, Display, Shopping, and Video advertising, allowing us to tailor our approach to meet your business’s unique needs. Whether you’re looking to generate sales, increase leads, or enhance brand visibility, we focus on creating strategies that drive real results. But don’t just take our word for it. Jim A., a satisfied client, noted, “McCord Web Services has provided us with superior, professional service that is 100% targeted to our business needs.”

Proven Impact

Our clients frequently testify to the impact of our Google Ads management services. Mark F. shares, “Nancy and her team stay informed about Google changes so they can make our Google Ads campaigns as productive as possible. Nancy communicates well and has helped boost our business through cost-efficient advertising well beyond our in-house capabilities.” These success stories are a testament to our ability to adapt and innovate, ensuring your advertising spend is as efficient and effective as possible.

Credibility and Recognition

Our expertise is recognized not only by Google but also through our partnership with Microsoft Advertising. This dual recognition further validates our credibility and proficiency in managing digital advertising campaigns across major platforms. Choosing McCord Web Services means partnering with a team whose expertise is acknowledged by industry leaders.

Why Choose Us?

In the realm of Google Ads, where competition is fierce and the landscape perpetually shifts, having a seasoned expert by your side is invaluable. McCord Web Services stands out in the crowded digital advertising space for several reasons:

Expertise and Experience: Our in-depth understanding of Google Ads intricacies ensures your campaigns are optimized for maximum performance.
Customized Strategy: We believe in a tailored approach, ensuring that your advertising efforts align with your business objectives.
Continual Learning: We keep abreast of the latest developments and changes within Google Ads, ensuring your campaigns remain on the cutting edge.
Proven Results: Our success stories speak volumes about the effectiveness of our strategies and our commitment to achieving your advertising goals.

In conclusion, if you’re looking for a Google Ads consultant that offers more than just management but a strategic partnership aimed at growing your business, look no further than McCord Web Services. Visit us at https://www.mccordweb.com and discover how we can take your Google Ads campaigns to the next level.

September 27, 2023September 27, 2023

Strike… Google Institutes Penalties for Not Following the Rules

It’s called three strikes you’re out – Google has instituted new penalties to get advertisers’ attention to policy violations.

Our concern is the number of false positives that we routinely see and the difficulty in resolving these issues due to the inability to just pick up the phone and chat to a Googler. Since Covid, Google now has an “ask for a call” option. It appears that support is now based in India. Many times the return calls we get are marked as No Mo Robo calls and are blocked by Verizon after one ring.

Management of this new program will be problematic. Here’s just one example – a client sells trailer hitches. Images are frequently marked as violations as Google thinks the image of the trailer hitch looks like a gun.

Here’s the full release that Google has sent to advertisers and account managers.

Dear Advertiser,

In September 2021, Google will introduce a new strike-based system to enforce against advertisers who repeatedly violate Google Ads policies. We will begin implementing the strike-based system on Sep 21, 2021, with a gradual ramp up over a period of 3 months, for the following policies: Enabling dishonest behavior, Unapproved substances, Guns, gun parts and related products, Explosives, Other Weapons, and Tobacco. The policy coverage of the strike-based system will be expanded to add additional policies in phases over time and advertisers will be notified each time new policies are brought within scope of the strike-based system.

Please note that this update does not impact the account suspension procedures for egregious Google Ads policy violations.

What’s changing:

To help ensure a safe and positive experience for users, Google requires advertisers to comply with Google Ads policies. As a part of the Google Ads enforcement system, Google will begin issuing strikes to advertisers, which will be accompanied by email notifications and in-account notifications to encourage compliance and deter repeat violations of our policies.

An advertiser’s first policy violation will only result in a warning. But advertisers will earn their first strike if we detect continued violation of our policies. Advertisers will be able to receive a maximum of three strikes, and the penalties applied with each strike will progressively increase. Temporary account holds will be applied for the first and second strikes (for 3 and 7 days respectively), while the third strike will result in an account suspension.

An advertiser placed on a temporary account hold will be required to remedy the violations in question and to submit an acknowledgement form to resume serving ads. Following this acknowledgement, their account will be released from the temporary account hold state either 3 days after the first strike was issued, or after 7 days for a second strike. Advertisers can also appeal a strike decision if they believe it was issued in error. Ads will resume serving immediately after successfully appealing the strike. Accounts will remain on temporary hold if no action is taken by the advertiser to either acknowledge or appeal a strike. Strikes will remain on the Google Ads account for 90 days unless they’re successfully appealed.

Accounts suspended following a third strike will not be able to run any ads or create new content unless the suspension is successfully appealed. Learn more about suspended accounts.

Thank you for your cooperation.

Sincerely,

The Google Ads Team

To our blog readers, at McCord Web Services for visibility, we are just now starting to see the strike notices appear in the accounts. Remember three strikes means your account is suspended for 90 days and sometimes depending on the violations, forever.

September 25, 2023September 23, 2023

McCord Web Services and Google Ads Management

Our mascot Bandit McCord agrees you need McCord Web Services for Google Ads.

Are you struggling to manage your Google Ads account and campaigns? Getting your Google Ads strategy right is crucial for driving traffic and sales, but it can be complicated and time consuming to set up and optimize on your own. That’s where the managed services from McCord Web Services can help.

Even our company mascot Bandit agrees, that you need McCord Web Services for visibility with Google Ads.

McCord Web Services has over 15 years of experience successfully managing Google Ads accounts for businesses across many industries. Their team of Google Ads experts will handle all the heavy lifting for you – allowing you to focus on other important aspects of your business. Here are some of the key benefits of letting McCord Web Services manage your Google Ads campaigns:

1. Strategic Account Setup & Optimization: McCord Web’s team will thoroughly analyze your business, target audience, and goals to build an optimal Google Ads account structure. They’ll set up the right mix of ad groups, keywords, and ads to reach your ideal customers. The account will be closely monitored and optimized regularly to continually improve results.

2. Increased Exposure & Traffic: With the insight of an experienced digital marketing team making ongoing tweaks and updates, your ads and keywords will gain increased exposure and higher click-through rates. More qualified traffic will find your website and service offers.

3. Improved Conversion Rates: Beyond driving more traffic, McCord Web Services will optimize your accounts to convert visitors into leads and customers. From consulting on landing page experience to matching ad messages with intent, and conversions lift with expert management.

4. Saved Time & Improved Efficiency: Managing Google Ads well requires constant attention and effort. McCord Web’s services handle the workload for you, freeing up your schedule for higher value business activities. You gain all the benefits of Google Ads without the full-time commitment and extensive training requirement.

5. Access to Experience & Expertise: Google Ads platforms and best practices change frequently. McCord Web Services stays on top of all the developments. Their experience managing accounts across many industries means proven Google Ads expertise applied directly to growing your business.

Get Started Today with Help from McCord Web Services for Visibility

For businesses who want to maximize their return from Google Ads, McCord Web Services provides the solution. Their managed account services deliver the traffic, leads, and sales your Google Ads campaigns are capable of – without the headaches of tackling it alone. Contact us today to discuss how dedicated Google Ads management can benefit your business.

April 20, 2023April 20, 2023

Welcome to the New World of Google Ads Tracking – Trust Me, You Won’t Like It

Google is always evolving, and unfortunately we have to evolve along with them. Here’s the big issue – with the implementation of G4, loss of third party cookie tracking, sunsetting of Google UA Analytics around July 1, we are just now starting to really see the new world of conversion tracking for Google Ads – and it is not pretty.

The Issue is Third Party Cookies

The Chrome browser will be retiring third party cookies use next year. More states in the US have been enacting privacy regulations to allow users visiting your website to choose which cookies to allow; which is in effect getting rid of your ability to fully track users to your website. You will now only be able to track the people who allow your first party cookies.

On one site when we allowed users to opt out of marketing and conversion tracking, the recorded activity dropped nearly 80%. The ability of users being able to choose what you, as a website owner, can track is starting to impact Google Ads conversion reporting as well.

Sunsetting of UA Analytics

G4, the new version of Google Analytics, is not easy or intuitive to use. It is hard to find clear revenue and ad spend figures in G4 that have been derived from Google Ads activity. Add to that, the fact that Google puts Google Ads Performance Max and shopping program results in a new channel category called “cross network” and this channel is not marked as results coming from Google Ads clearly.

Cross Network Tracking

Plus, Google and Google Ads have been slow to enable conversion tracking for cross network use. This important metric is still being enabled slowly account by account in Google Ads. We have only one client who has received notice so far, that this feature has been turned on for their account. Once enabled, cross network conversions will provide a modicum of additional information for conversion reporting and raise the current dismal numbers slightly.

The new world of conversion tracking and reporting in Google Ads is a murky one at this point.

Visitors Are Opting Out Not In

Given an opportunity to opt out of tracking and conversion cookies on a website, visitors are opting out and not in. In G4 Analytics, you must manually add cross network activity to the paid search activity to arrive at a somewhat accurate figure for activity be that traffic or revenue.

I am sure that Google will be addressing these issues in the future, but for now G4 is not easy to use, conversion set up difficult, and validity of the data murky.

A Drop in Reported Conversions and Revenue

We are seeing significantly lower conversion and revenue numbers flowing into Google Ads. As a Google Partner and experienced account manager, it is very important to explain to our client/advertisers that this does not mean that Google Ads is not working for them, but rather that all data can simply not be captured and reported as before.

What to Do?

We feel that having our clients watch overall sales, contact form submissions, and review activity against prior years and periods, in addition to information that we can glean from overall site traffic will be important to review in conjunction with Google Ads activity.

Clients should be apprised, in advance, that Google Ads conversions may drop during this transition period and that these lower reported conversion and revenue numbers will most likely be the new reality.

As account managers, we will now have to look at the total sales/leads, if clients will share the data with us, and review actions back on the website, if we have access to their G4 accounts, to get a fuller picture of Google Ads marketing efforts to continue to communicate the value of Google Ads as an investment in our clients’ business growth.

Welcome to the Future

Welcome to the new world of conversion tracking and reporting for Google Ads! However, we are up to the challenge to help you get the most activity possible on Google Ads, even in light of some of these adversities. With more than 15 years of experience on the platform, McCord Web Services is a Google Partner and expert in Google Ads account management.

For more information about our services, we invite you to visit our Google Ads services section and our white label agency services section.

About the Author, Nancy McCord

Nancy McCord is the CEO and Founder of McCord Web Services LLC. She started the firm in 2001 and has been a professional Google Ads account manager for more than 15 years. She is considered to be an expert in Google Ads, Microsoft Advertising, and Search Engine Optimization.