Tag: Google AdWords

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Mobile Has to Be a Part of Your Google AdWords Equation

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McCord Web Services is one of the few Google Partners in the Fredericksburg, Virginia area.

I have been managing Google AdWords accounts for around nine years. This depth of experience has given me a unique point of view.

Here are a few nuggets to share with you on the topic of mobile.

1. Advertising in the mobile space has to be a part of your Google AdWords strategy. For some clients all leads will come in via mobile, for others just a part, and for some none.

2. If you are a lawyer, dentist, or a doctor where you have a mix of patient age groups, you will see strong activity in the mobile ad space and strong conversion activity there.

3. If your product or service deals with immediate decisions such as an animal emergency room your activity will be in the mobile ad space and nearly all of your lead conversions will be by phone.

4. Even if your business is tech software, know that although you may not get leads from mobile, early decision making and research is being done initially on mobile. It is better to control your ad spend on mobile in that case instead of totally moving out of mobile.

5. There is no single combination of what works best for businesses in mobile at this time and there does not seem to be one pattern of behavior that is repeated across diverse industries. What I have definitely seen is that mobile should be a very important part of every AdWords program.

If you need help with your Google AdWords campaigns I invite you to review our services and qualifications. We may just be the perfect match for your pay per click management needs.

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Mobile as an Important Aspect of Your AdWords Strategy

Save money by allocating it in AdWords where it works best for you.
Save money by allocating it in AdWords where it works best for you.

Showing your Google AdWords ads on mobile is an important part of your overall Google AdWords strategy, but how much should you spend in mobile for best results?

For all new AdWords programs, I recommend the following plan to determine just how important mobile is for your overall strategy.

1. Start out at the same bid for mobile that you spend for tablets and desktops, but watch over the next weeks to month where that puts you in regards to average page position.

2. If you are in position two to three, keep your bid where it is unless you start to see stronger conversion activity in the mobile space.

3. If your conversions are strong in mobile move your bid up by adding a positive bid adjustment for mobile from the settings > devices tag. Move slowly and test your account, but let your adjustments run long enough to have good statistical data – like 30 days.

4. For location specific businesses like doctors, dentists, lawyers, and other similar professions mobile may be your single most important space for conversions. For many of the accounts we manage now mobile accounts for all lead conversions. But consider your demographics! For areas where you will have younger customers, mobile will be stronger. For areas where your customers will be older desktops will be stronger. If there is an immediacy with a search such as animal ER mobile will own your conversion numbers.

Looking for a PPC manager in Fredericksburg or Spotsylvania, Virginia? We arrive in town on July 28th and our offices open on August 3, 2015.

 

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Google Says Mobile is a Key Micro Moment

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McCord Web Services is a Google Partner.

I recently attended a Google Partner seminar online on Mobile Tracking and Reporting for Google AdWords. There were some interesting nuggets that the Google Staff shared with us from the extensive research that Google has done on mobile and its value in the conversion funnel.

Here are a few nuggets I want to share today on mobile’s importance in the funnel:

1. Keyword search queries used on mobile searches will be shorter and more general.

2.  Mobile activity accounts for strong pre-conversion research.

3. Mobile activity is about looking to be inspired and typically the user is not ready to convert, at least not just yet.

4. Mobile sessions as part of the conversion funnel are typically done early in the day (before noon) with conversions taking place later in the day and typically on a desktop or tablet.

5. Due to mobile activity Google states that desktop  pageviews and time on the site are lower, but in reality much of this activity has just simply moved to a mobile device.  You may still be getting the same activity from users, but now it is difficult to see in Google Analytics as it happens from multiple devices.

6. Google is strongly recommending advertisers to use cross device conversions as a part of their conversion metric by enabling this as a column detail to better understand how users are converting across multiple devices. Although these are estimated numbers, Google feels that they have a 99.9% surety.

If you watch your numbers in Google Analytics, it is not unusual to see typical website numbers such as 1.1 minutes on the site versus previous numbers last year of 2 to 3 minutes on the site. It is not uncommon to see pageviews down from a year ago of 2 to 5 pages down to 1.2 pages per session. It seems to me that Google has “nailed” what has happened on the web. Don’t discount mobile to your business and marketing equation. Although you may not be getting conversions, you are getting micro moments that lead to sales. Cut out the mobile portion and your sales will very possibly suffer.

Looking for a savvy AdWords account manager for your Fredericksburg PPC program? Check out McCord Web Services – your Fredericksburg and Spotsylvania, Virginia Google Partner.

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Fredericksburg, Virginia AdWords Services

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McCord Web Services is a Google Partner.

We’re the new kid in town, Fredericksburg, Virginia, get ready for McCord Web Services!

My firm is moving to Fredericksburg, Virginia on July 28th – that’s in just a few weeks and ready to help Fredericksburg and Spotsylvania businesses try out Google AdWords. But mind you, that we are not new to the industry.

Since 2001, McCord Web Services LLC has been providing quality web visibility services such as Google AdWords services, blog writing, social media writing, and Bing Ads services to businesses in Maryland and throughout the US. Surprisingly, the majority of our clients are actually located in California.

But now, we’ll be rolling into Fredericksburg in July ready to help businesses of all types from dentists, lawyers, permanent makeup technicians, software developers, and network security experts to  promote their business and services on Google AdWords.

If you are looking for a white label AdWords service provider that can help you to grow your own Google AdWords business or a super savvy AdWords expert to manage your business account, make sure to check out our website first for AdWords services for Fredericksburg and Spotsylvania, Virginia.

McCord Web Services is a Google Partner and Nancy McCord, our AdWords specialist and owner, is a Google AdWords Certified Professional with over nine years of professional AdWords account management experience.