I was chatting with a long time blog writing client last week and he told me that his SEO efforts were not paying off. He wanted more leads but as he stated that he was “AdWords adverse”. With the advent of mobile being a huge business disrupter this year and…
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AdWords Changes Its Bidding Algorithms
Just a few month ago, Google AdWords quietly retired the old auto bidding with a built-in enhanced CPC algorithm. If you change out of this old bidding model, you can’t get back in. Here are the new/revised bidding models for Google AdWords and my thoughts on each. eCPC Manual Not…
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What’s Google Got in Store for the Rest of 2016?
I watched the Google Live Stream this past week with curiosity. What was Google going to cook up next to wow us with and when would it launch? I was not disappointed. Here’s what’s in store from Google for the rest of 2016 and early 2017 Longer AdWords Ad Text…
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Can’t Figure Out the Google Shopping Data Feed Consider Dynamic Search Ads
As a Google Partner and Google AdWords Account Manager, creating the Google Shopping Data Feed for some clients is a real stumbling block to them using Google Shopping Campaigns and Product Listing Ads. Several shopping carts make the creation of your Google Data Feed easy (like BigCommerce) and others like…
