Google AdWords – Page 7 – The Web Authority

May 9, 2016May 6, 2016

Why Businesses Are Flocking to AdWords in May

Google Partner Badge — McCord Web Services is a Google Partner specializing in AdWords Account Management Services.

It’s no joke that it is harder to find the organic results and even harder on a mobile device. Here’s why businesses are flocking to Google AdWords and seeking out our Google AdWords account management services in May.

Google is obscuring a view of the organic results on desktops by showing 3 to 4 ads at the top of every results page the following the ads sometimes with paid location listings or Google My Business pages. On mobile, it is even harder to get to the organic results much more scrolling is needed.

2. There is no need to drill down to organic results as the relevancy of AdWords ads has improved tremendously that you can find exactly what you need by simply clicking an ad. Add to that there are new ad features such as sitelinks (to take readers and shoppers right where they want to go) to click to call buttons allowing you to bypass a website visit completely.

3. AdWords has improved pay per click automated bidding algorithms and added many automation features in accounts, allowing a savvy AdWords account manager to quickly make changes and spend time in an account where it is needed to drive in more traffic and conversions.

4. AdWords leads are targeted and have value. With competent account management, your keyword list does not have to be untargeted, it can be finely honed with laser beam focus. Add to that the ability to automate bidding or stay in control of keywords you want to bid up and others you do not, AdWords allows clients to improve their ROAS (Return on Ad Spend).

If you are ready to move into AdWords too, I invite you to visit our company website and find out the difference that using a Google Partner for your AdWords account management will make in your results.

May 4, 2016April 29, 2016

Use AdWords to Launch Your New Website

Get professional help with your website.

I just got off the telephone with a prospect who had been referred to me by his webmaster for Google AdWords services. Here were his questions.

Q. Why do I need AdWords promotion for my new website?

A. Many times a web designer will recommend to a client to boost initial activity on a new website by using Google AdWords.

For many SEO firms, they will also recommend using AdWords for the first 60 to 90 days so what they are doing to boost your website visibility has time to take hold and you have an in flow of leads right after site launch.

Q. I did AdWords before and was not successful, why would this time be different?

A. If you used AdWords Express or an AdWords consultant who was not certified or was not a Google Partner, you may not have had the expert skill level needed by your account manager to move your business goals forward. Account managers with a high performance level may be able to get results for your program where others who were not skilled failed.

Q. How would I know what budget to set and how many clicks I could get?

A. Google AdWords provides an excellent tool called the Keyword Planner, that allows you to see an estimate of traffic, bid suggestions, and insights into the right keywords to use for your program, all before you even start running an ad.

The bottom-line is that AdWords works to drive qualified, quality traffic to your website. Hands down, AdWords is the best lead generating tool that you can invest in to help boost traffic to your brand new website.

If you need a savvy, expert AdWords account manager on your side, I invite you to check out my website to review ratings and check pricing for services.

April 6, 2016April 6, 2016

Google Removed Sidebar Ads – What Happened to Advertisers? Part Two

Continued from Monday.

The full impact of what happens to AdWords advertisers is not known yet, but the data is flowing.

For now it appears that for advertisers not limited by budget:

Clicks have dropped
Impressions have dropped
CTR has improved
Average cost per click has increased about 5%
Cost has dropped by about 1%
Average position has increased by marginally
Conversions have increased
Cost per conversion has gone down
Conversion rate has gone up

For advertisers with small ad spends and budget limited:

Clicks have gone up
Impressions have gone up
CTR has declined
Average cost per click has gone down about 3%
Costs have gone up
Average position has decreased significantly
Conversions have dropped
Cost per conversion has gone way up
Conversion rate has gone down

Clearly for those with a limited budget the landscape of AdWords has changed and there is increased pressure from large advertisers wanting to fill the top spots. It may be that the drop in conversions is due to the fact that small budget programs now are showing in the off hours versus in prime time impacting click through rates and conversions.

I’ll know more as we get more statistical data, but for now, large advertisers won’t notice much of a change, but smaller advertisers with limited budgets will have to increase the cost per click to be more competitive now that ads only appear at the top and the bottom of the page at Google.com.

April 4, 2016April 1, 2016

Google Removed Sidebar Ads – What Happened to Advertisers? Part One

It may still be too soon to know what impact the removal of the sidebar ads from Google will have for AdWords advertisers, but here’s some of the data from the number of clients that we manage for the last month.

Client Results Not Limited by Budget – Large Ad Spends
Average clicks dropped 1.2% – some as much as 10%
Average impressions dropped 3.2% – some as much as 8.39% drop
Average cost per click increased 3.5% – some as much as 6.37%
Conversion rate increased by 14.1% – some as much as 44.95%
Average position dropped by 2.49% – some saw a 8.9% drop

Client Results Limited by Budget – Small Ad Spends
Average clicks increased by 18.8% – some by 59.8%
Average impressions increased by 23.7% – some by 42%
Average cost per click decreased by 7.5% some by 20.2%
Conversion rate decreased by 30.3% – some by 73%
Average position dropped by 16.2% – some by 27.6%

I expected to see a stronger increase in the cost per click and not a decrease. For lower spend accounts the big change was drop in ad position which caused a drop in conversion rate.

Come back on Wednesday for more details on the impact of Google’s removal of the right sidebar ads and what it means for you the AdWords advertiser.