Tag: Google Local

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A Guide to Placing Locally – One City with Multiple Locations

Local Coffee Shop
Local Coffee Shop

In this series of blog posts on placing for local searches on Google, I’ll take a look at a few strategies that work especially where you operate in one city with multiple locations. Over this week and next, I’ll be looking at other tougher to place scenarios and offering some advice on what to do as well.

The easiest scenario and the first I’ll focus on is where your multiple location business is all based on one city.

Here’s what I’ve found works well for placement for this scenario:

1. Make sure to put your locations with complete address and phone number in the footer of your website. If you have more than three locations this starts to be a little bit cumbersome, but for most businesses your two or three locations can easily be entered in the footer of all pages of your website.

2. Make sure to create a locations page in your website where you’ll list all your locations with full physical addresses, spelled out state name versus abbreviation, zip code and phone number. Link these locations to specially designed pages that show pictures of each location and give a little bit of flavor about what each location offers that may be unique. You may want to include cross streets, specialties, metro directions, and a blurb about the staff. It is crucial that you do not use cookie cutter content for each location simply change the location specifics. Make sure each page is unique and validates as unique using Copyscape Premium (my data checking tool of choice).

3. Set up a Google+ Local page for each location. Understand that there is no scamming Google on addresses. You’ve really got to have a business at the location you register. Google will send to that address a PIN number inside an envelope with no Google branding on it that looks like regular junk mail. It is important that you and your staff really watch for a week for this confirmation letter in order to complete the validation of your Google+ Local page.

The power of placing locally on Google for your individual locations is huge. The reach, potential visibility, and customer traffic you can get from following these very simple steps is not to be discounted. Google is preferring to promote local businesses first in the organic search results so it is very important to capitalize on this to boost your business’ exposure.

 

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Improving Your Rank in Google’s Local Listings

Man's hand pointing on street map
No Kidding Google Knows Your Business Location!

Local listings on Google.com can make or break certain types of businesses, but did you know that when you drop in placement there may be some things you can do to remediate your drop.

Here’s what I recommend you look at first after your ranking has dropped:

1. Make sure you review, understand and fully embrace Google’s Places Quality Guidelines.

2. You must link to a specific address – no post office boxes.

3. Google wants a local phone number not your vanity number or a 1-800 number.

4. Select one category at the minimum from Google’s own list of categories. Even if you provide permanent makeup not tattoos, the correct category for you according to Google is tattoos. Provide other choices using the custom category option.

5. Here’s a big one: “Only businesses that make in-person contact with customers qualify for a Google Places listing.” So if you don’t ever meet your customer face to face, you will not be able to get Google+ Local placement and should not expect to rise in the rankings or placement.

6. Be aware that Google is cracking down right now on duplicate listings for Google+ Local Places; trying to weed out fictitious accounts or those that have previously gamed the system trying to get better location specific placement by using fake or bogus addresses. You can no longer use your mother-in-laws address as a store location just to get placement in that city.

With Google Local providing an excellent avenue to drive traffic to local stores, but with Google’s improved understanding of your real business location, it is getting nearly impossible to “game” the system as many were previously able to do.

 

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Google Cracks Down on Fictitious Google+ Local Reviews

I knew that eventually Google would address the growing problem of SEO firms selling services to create fictitious Google+ Local reviews, and finally they have. Here is a quote from Google:

“For business owners:

  • Be wary of an SEO or reputation management service that promises to generate reviews for your business. We’ve seen companies make up fake glowing testimonies — and we’ll take them down.
  • We don’t take down negative reviews for simply being negative for anyone, regardless of any other relationships with Google. Instead, we encourage you to utilize the owner response functionality to respond to the review and address the user’s concerns.
  • If a third party claims that they know how to remove reviews from Google, don’t believe them. Google does not work with any third party reputation management companies and we certainly don’t remove reviews unless they violate our guidelines.
  • Don’t set up a computer or tablet device in your place of business for customers to leave reviews on site. Consider sending a reminder e-mail so customers can review on their own time.
  • Remember, we don’t allow you to give customers free gifts or discounts for leaving reviews.” Read the full disclosure for business owners and SEO on this Google page.

Based on what I see, it appears that Google is not only scanning for fake reviews, but actively and aggressively targeting Local Pages that use them, but interesting enough appears to be tracking the IP address. Take a careful look at the section that says don’t put a tablet or computer in your place of business – that means IP tracking.

Additionally Google has turned to crowd sourcing to catch the offenders. If you know a competitor is doing this or suddenly has tons of reviews magically you can report them to Google for review.

“If you see a review that violates our policy guidelines, you can report the review to us by clicking on the gray flag icon next to the review in question. You’ll be taken to a form where you can tell us why you’re flagging that review. Please note that we won’t follow up with you individually, but we do review every piece of content that is flagged.”

This information is very important for website owners. I know of several who have been approached by firms selling these exact review services. They are stating that they set up individual Google email and Yahoo accounts just for your review creation, work to mask the IP address and then create a glowing supposedly untraceable review. Be wary of these types of services, is it worth being banned from Google+ Local pages to try to scam Google?

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Improving Your Google Local Business Placement – Don’t Be Fleeced

I have just this week had a prospect tell me that she had paid a firm $1,200 to move up organically in the Google Local Business listings. Wow, that’s a lot of money to spend on moving up in results when there is really very little information available on the Web on how to garner better placement in Google Local Business Listings.

Let me back track a bit. First, what I am speaking about are the listings that appear on Google Maps as the push pin locations on the maps and then the listings of businesses that appear next to a map for some searches at the top of the organic results on Google.com. It used to be that these listings were called simply Google Maps Listings, but now Google calls them Google Local Businesses.

There is very little information on the Web about how to improve your placement on this Google service. In fact my own article that is nearly two years old is about the only real information that pops up on how to improve placement. That being said, it is important to know that Google Local Business is undergoing a major overhaul. Google has purchased a new system by buying out a company and has been introducing new aspects of the Local Business Center in the past several months. One of the newest introductions was Local Business Favorites Places. For this service Google selects you based on reviews and reader feedback.

Of additional interest is that Google tried to buy Yelp! and was rebuffed. Yelp! reviews have fueled some of the reviews listed on Google Local Business/Google Maps. I would imagine that as part of the overhaul that Google will roll out its own business review service now that the deal with Yelp! has fallen through.

I had two clients just this last week ask me to be a paid consultant for improvement in Google Local Business. Both I told they should not spend money until it is clear what is needed to garner placement. Too many changes are being enacted on Google Local and there is literally no information available on what to do to improve your listing placement. In fact much has been said that it is not about the quality of your listing but rather your proximity to the center of the city that is being searched. Others swear that it is the number of reviews on Yelp!

I would recommend that if a firm states they can improve your Local Business Center placement that you nail them down to the details before you get separated from your cash. I would make sure to ask for recent client results from the last two months as Google appears to still be tweaking results based on some unknown formula. Make sure you get value based on the current changes that impact placement not based on what used to work.