I have been managing Google AdWords accounts for around nine years. This depth of experience has given me a unique point of view. Here are a few nuggets to share with you on the topic of mobile. 1. Advertising in the mobile space has to be a part of your Google…
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What Are You Doing to Wean Yourself Off Pay Per Click?
Have you been grumping about your pay per click bill? Do you look at the unpaid listings on Google.com and dream about appearing in the top ten results? If you are only spending your marketing dollars on Google AdWords and not investing in building great content for your website by using…
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Google Local Guides Impacts Your Online Reviews
Quietly this past spring. Google rolled out a new program called Local Guides. Not only did Google create a program to make a community out of people already active in their social space, but is providing perks, mentoring, and recognition for those that participate by writing reviews. The benefit to…
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Mobile as an Important Aspect of Your AdWords Strategy
Showing your Google AdWords ads on mobile is an important part of your overall Google AdWords strategy, but how much should you spend in mobile for best results? For all new AdWords programs, I recommend the following plan to determine just how important mobile is for your overall strategy. 1.…
