Tag: Internet Marketing Services

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Drive Results with McCord Web Services

Expect the Unexpected

Looking to create a powerful online presence and propel your business forward? At McCord Web Services, we specialize in delivering tailored, results-driven solutions in Google Ads management, website design, and blog writing services. Here’s how our expert services can revolutionize your digital marketing efforts.

1. Google Ads Set Up and Account Management

Effective advertising starts with a strategy tailored to your unique business goals. McCord Web Services offers expert Google Ads management to help your business stand out in the crowded digital marketplace.

  • Personalized Campaigns: We design ads that perfectly align with your business objectives and audience interests.
  • Optimized ROI: Our team ensures your ad spend is working its hardest for you by refining campaigns for maximum visibility and conversions.
  • Analytics & Insights: Get detailed performance reports to track your success and refine your strategy.

Google Ads made easy, smart, and growth-focused—that’s the McCord promise.

2. Website Design Using Bootstrap

Your website is often the first touchpoint for potential customers. With McCord Web Services’ Bootstrap-based web design, we ensure your site is not only visually stunning but also fast, responsive, and user-friendly.

  • Responsive Designs: Your website will look and perform beautifully on any device, ensuring a seamless experience for your customers.
  • Custom-Tailored Solutions: We create designs that reflect your brand and resonate with your audience.
  • Fast Load Times: Built for performance, our websites keep users engaged and reduce bounce rates.

Elevate your online presence with a website that works as hard as you do.

3. Blog Writing Services

Content is the backbone of digital marketing, and our professional blog writing services are here to tell your brand’s story. By combining SEO expertise with engaging content, we make sure your audience loves what they read.

  • SEO-Optimized Content: Boost your search rankings and drive organic traffic with keyword-rich, targeted blogs.
  • Industry Authority: Position your brand as an expert in your field with insightful, well-researched articles.
  • Consistent Engagement: Keep your audience coming back with fresh, relevant content tailored to their interests.

Write smarter, not harder, with McCord’s expertly crafted blogs.

Why Choose McCord Web Services?

We understand how challenging it can be to juggle the demands of marketing with running your business. That’s why we step in to simplify the process and provide solutions that are clear, efficient, and crafted just for you. With a focus on smart marketing, you’ll see meaningful results that positively impact your business.

Visit Our Website Today

Whether you’re ready to optimize your advertising, redesign your website, or take your content up a notch, McCord Web Services is here to help. Visit our newly updated website to explore our services and see how we can help your business grow.

It’s time to invest in smart marketing strategies that drive results. Let’s make your business thrive!

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Need For Speed: AMP Your Website Up

Need For Speed: AMP Your Website Up

Is your website AMP’ed? If it is you most certainly know that I am talking about Accelerated Mobile Pages, and Google loves them.

If you are not, it is relatively easy to create an AMP page template for your HTML website. Just follow some of these links to learn more and to see examples.

https://moz.com/blog/accelerated-mobile-pages-whiteboard-friday

https://www.ampproject.org/

If you have a WordPress website there are a number of great plugins you can use. I like the following:

https://wordpress.org/plugins/accelerated-mobile-pages/

https://wordpress.org/plugins/amp/

As AMP’ed websites are important from Google viewpoint and Google is actively showing AMP pages in the mobile index, it is important to know and understand why your website needs to embrace AMP now.

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Business Pulling Back? What to Chop

Tackling a High Bounce Rate

If your business is pulling back where can you realistically chop in your marketing plan and not get hurt?

Chop Away

Social Media – if you are paying to update Facebook, Twitter and Google+ you could easily take a break to save money.

Blogging – try not to kill all your writing as the SEO juice you get from well-written blog posts helps you in the long run, but maybe consider moving from three days a week to two or from two days a week to one.  Try to still keep the momentum up but maybe lower the word count or frequency.

Chop Not!

Google AdWords – don’t touch it unless you absolutely have to. AdWords is hands down the best way to generate new leads and start cash pumping back into your business.

e-newsletters – they build loyalty and repeat business. Newsletters are especially important to businesses that have annual renewals for service plans like pest control firms and HVAC firms.  If you chop this, your name is not kept in front of your customers and come time to renew, they may not see the value of renewing; which will hurt your sales even further.

Need some practical sense to make the most of the budget you do have or to get AdWords to work harder for you? We’re the firm to call and chat with first especially if you are looking for honest advice you can trust with no sales pressure.