Support for Our Federal Employees in this Trying Time

A new day dawning for American Feds.

I live in the Washington DC area in Fredericksburg, Virginia. My husband was a Federal employee for 40 years, active duty military member, and a Reservist. He retired as a Captain in the Navy. Our kids grew up in a military and Federal employee family.

Two, of my husband and my, four children are Young Feds. Both work in agencies that are experiencing major reductions in force.

To help my community and our kids, I have created a Facebook Group that is open to anyone and everyone. It is called Moms Supporting Young Feds. You can visit it at this URL. Moms Supporting Young Feds | Facebook

Below if the introduction for this new page.

“Although this started out as a group to help kids who are Feds, it is apparent that more people need help. This group is open to all Feds that need help and Dads can join too. From the stories that have been shared privately with me I see that young Feds and older Feds need help and support. I have however found that right now Federal employees are scared to share their name and picture. So that is okay, you go ahead and post anonymously on this group. We support you. If that is too scary, email or DM me and I will post for you under my name. You can DM me via messenger. I am Nancy McCord. You can email me at nancymccord@outlook.com. This group is here to help and share the love and support we have for your service as a Federal employee to our country. Thank you for your service!”

If you know someone who is experiencing a reduction in force at their agency, please share this Facebook group. We have many insiders who will not use their names, but will be offering up information, job postings, and other help to those that are experiencing this difficult time first hand.

It is very hard to watch the changes that are happening now and soon to come in our Washington DC region. My post image is of a new dawn for our nation. Change is coming, but, we may have pain and trials getting there. Be Strong!

Feedburner Subscription to Our Posts by Email is Gone

Google has decided to drop the receive blog posts by email using Feedburner. As a result, we have migrated our blog post by email subscriber list to MailChimp.

Each time we write a blog, you will receive an email from Mail Chimp that will continue our blog post content. If you do not receive a copy of this announcement blog post, please take a moment to add your email in the Subscribe box on the right.

We want you to stay up to date with our news. If you have any issues subscribing, just send me, Nancy McCord, a contact form note and I will add you manually to our new MailChimp list.

We look forward to keeping you up to date.

1-29-21 What We Are Watching This Week

McCord Web Services is a Google Partner and a Certified Google Ads Professional

There are just a few new things in the world of Google that we are watching this week.

Rich Snippet Changes

Google has a new validation tool for Rich Snippets you may be using on your website. You’ll want to click in and check your code in the new validation tool as Google is stating that they will drop your snippets indexing in search if you do not make updates to have the code be valid. Read the full detailed article here.

Local Service Ads and the Impact on Standard Google Ads Campaigns

In 2020 Google started testing Local Service Ads for lawyers. A number of firms have done research on how using both Google Ads and Local Service Ads impacts Google Ads performance negatively.

After review of the data, it appears that Local Service Ads will be shown preferentially by Google and are typically clicked on more by users due to the richness of the interface and ad appearance. CTR and CPA are negatively impacted in Google Ads when the client is using both programs.

If you are using Local Service Ads AND Google Ads (standard professional version), you will want to dive in and read the full article.