Tag: LinkedIn

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How to Get Started Advertising on Bing to LinkedIn Users

Image of a team reviewing a proposal from McCord Web Services in a conference room.
Nancy McCord is a Microsoft Advertising Certified Professional.
Nancy McCord is a Microsoft Advertising Certified Professional.

Microsoft Advertising now allows you to target LinkedIn users, based on their profile settings, with pay per click ads on Bing.com.

For many Business to Business companies, being able to target decision makers is a potentially productive marketing strategy.

How do you get started?

Once you have set up your Microsoft Advertising or Bing Ads account you can select your campaign and then scroll to the section called targeting. It is typically below where you will set your locations to target.

Once you tick open the selector you will see targeting options for company, job function, and industry.  Microsoft Advertising will set a plus click bid of 15% which you can adjust manually up or down.

We have found that targeting by company can be highly valuable. You can add company names not URLs in the add field one by one manually. There is no bulk import option in the online ad platform.

Once a company is entered, Microsoft Advertising will show a drop down and you confirm that this is the firm you want to target. Just complete and repeat for each company name entry.

Important Note

Remember, this is totally different from LinkedIn advertising. The ads and targeting you are using in Microsoft Advertising are to show ads with a plus up bid for people with LinkedIn profiles that are using Bing.com for a search. They will only see your ads there.

Get Help with Your Microsoft Advertising Program Today

If you need more information about how you can use LinkedIn targeting for your Microsoft Advertising, just visit our services page on our website to learn more and to get started with our services.

 

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Social Media? Not Using It – Lose It

Not Using It? Lose It!
Not Using It? Lose It!

Social media is about connecting. One of my pet peeves is for business websites to have social media icons to various platforms, but they have not updated them for months or sometimes years.

My rule is, if you are not using it – lose it!

We all have our favorite social media accounts to use and some of us will use more than others, but if you are going to have the icon on your website, you should try to do one update a week and at the minimum of once a month. If you cannot keep on top of that consider farming out your social media updates to an employee or contactor.

When you are operating in a competitive market, social media interaction may be the one thing that helps differentiate you from your competitors. Especially if you are providing value to users in the things you are doing on social media.

It does not have to be difficult to keep your platforms updated. You can use an application like Hootsuite or Sendible to schedule, repeat, and save updates to reuse. In fact with Hootsuite, you can even send the same update to multiple profiles with one click.

Don’t make things hard for yourself, boost traffic and engage clients with the smart use of social media.

 

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We Do More When It Comes to Social Media

Nancy McCord
“Just Nancy” – My Point of View for Today.

We are different and truly focused on quality and content when it comes to social media writing.

Here’s how:

  1. We use only American writers.
  2. We use only college educated, mature professional writers.
  3. We hand select the background information for our team of 10 writers.
  4. We decide what keywords will be used in your hashtags when used.
  5. We have four social media installers, who load the content in our writer’s portal and schedule your updates.
  6. We have an master’s graduate proofread all your content after it has been installed in our writer’s portal before being published.

But our service does not stop there…

The day your update is to appear, we verify that it has published and republish it if the time was missed.

We will typically touch an update we write (even Twitter) 8 times from start to finish/publish. If you are looking for quality content, turn key operation, and an attention to detail from your social media writers and managers, we invite you to review our programs for Twitter, Facebook, LinkedIn and Google+.

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More Business Owners Want LinkedIn Writing Services

Get professional writing for your LinkedIn profile.
Get professional writing for your LinkedIn profile.

We are now writing at LinkedIn for a number of business owners and our phone is ringing off the hook with more wanting to get into our work queue.

Why the interest in LinkedIn?

The popularity of LinkedIn is growing. For businesses that think Facebook and Twitter are not important to their customer base, LinkedIn usually is. We see more “business to business” businesses focused on LinkedIn and more “business to consumer” businesses focused on Facebook activity.

Plus LinkedIn has made nice improvements on its platform and now has more users than even Twitter.  LinkedIn reports that is has 433 million registered users. Students and recent college graduates are a strong growing demographic and is the world’s largest professional network on the Internet.

What do we provide for LinkedIn Services?

If we both feel that we are the right match (and we are not for every client), we can write status updates that are newsy and industry specific on a Monday, Wednesday, and Friday schedule.

Additionally we provide additional account building services by interacting with your existing follower base, work to grow followers slowly, and add a blog post to your profile on a weekly schedule at our hourly rate.

For many busy professionals this gives them the support they need to grow their profile and not worry about quality content and high level professional review and interaction with their followers.

Find out more about these special services for LinkedIn as well as pricing.