What Google considers important, you’d better take seriously especially if you want to place in Google’s search results without having to pay to play. What Google is considering very important at this point in time is fully embracing mobile. And not just mobile advertising, but a whole range of mobile options:
- Mobile advertising using Google AdWords
- Responsive website design – smartphone viewing capability
- Location specificity in your content
- Pricing strategies to combat showrooming
To fully understand Google’s focus on the mobile space, make sure to review Google’s new Mobile Playbook.
Not only does Google consider the implementation of showing your AdWords ads in the mobile space important, but it considers having a mobile responsive website important to place organically. This brave new world of a multi platform dimension is a whole new mind set and a revolutionary way to integrate your users web experience across multiple devices.
As Google states “Mobile changes everything.” The Mobile Playbook will help you to understand the value of mobile customers so that you can address your content strategy, in-store pricing strategies, and implement new advertising strategies as well as tips such as creating exclusive product lines to prevent price shopping. Google provides an excellent road map with case studies for the forward thinking executive’s review to help them understand that for Google, mobile is a game changer.