Several months ago our Realtor clients and mortgage broker clients were really hurting and unfortunately for many, that situation has simply not changed. What I am seeing is that this slow down and cut back of expenses is now migrating out of the real estate and mortgage industry into broader market sectors.
We are seeing many clients in many types of businesses tightening their belts, stopping peripheral services, and actively working to trim the expenses that they can control. You can’t easily control what you spend for gas, for electricity, or for food, but you can trim, or bring in-house, certain services that you typically outsource. This is what I am seeing finally in our my service industry.
Many clients who have employed our blogging services are tasking a junior team member to start blogging. Some are moving to Indian firms, and some are stopping blogging altogether.
As the cost of petroleum and mortgage crisis impacts more businesses and causes commodity prices to rise, I expect to see more cut backs and more do-it-yourselfers trying to take over webmastering their website, cutting back on their website updates, and bring their blogging services and pay per click management services in house.
My firm has been in business for nearly eight years and we are in this for the long haul. We will continue to offer value and practical solutions to all clients. Trust me, we’ll be ready to help you when you have the need and desire to outsource these areas that you may have had to pull closer to yourself for the time being.