Tag: QR Codes

Now that you know a little bit more about QR Codes or Quick Response Codes how can you use them? Wow, that is the exciting part and some of it is based only on your imagination. Here are a few of my suggestions.

Add a QR Code to Your Print Brochures
Add a QR Code to your print brochure, you can send your user to your home page or better yet send them to a custom created landing page that has a special offer to allow you to actually measure the results of your exposure from a trade show, speaking engagement, direct mailing.

Offer Special Coupon Codes and Promotions
Want to track mobile Web users? As most desktop users are not using QR Code scanners, you can encode special offers as a text snippet and even embed a special coupon code in a QR Code that can then be used immediately by smartphone users.

Encourage Google HotPot, FourSquare, and Google Places Reviews
By embedding your QR Code on your menu or guest check, restaurants can encourage visitors to interact immediately with location specific places to share their favorite spots with others and encourage visitors to even leave service reviews.

Print a QR Code on the back of your business card
With the ability to embed a vCard in your QR Code, you can make it easy for smartphone users to add your contact information to their phone and if they are syncing to Outlook will appear there too.

How do you think you will use a QR Code? Just click comments and let me know your suggestion too.

You don’t need to have a smartphone to create a QR Code for your print or website use. You can use one of these free online resources.

Kaywa
This free generator will create a QR Code using their URL to host the QR Code image for a phone number, a text snippet, an SMS text message, or a URL. Once the smartphone has read the QR Code the application will allow the user to save it, put it into contacts, email it or text message it, depending on the type of QR Code you have generated.

Kerem Erkan
This QR Code Generator is more advanced allowing more options. With 21 options to select from you can create a QR Code that will send a meCard, bookmark a website, tweet on Twitter, do an Android Marketplace app search, create a vCalendar event, and create a FourSquare new vendor URL. The list is extensive and you may want to make several variations. This QR Code generator will even allow you to choose the colors for your graphic. It also allows you to save the image in a variety of formats so you can host it on your own website.

Personally I like the options available with the second choice as well as the option to host the image generated on my own site so that I am not at the mercy of someone else if their site goes down.

So what can you do with a QR Code?
Actually that will be our Friday blog post so make sure to check back. We’re going to write about how you might use a QR Code and why you should consider implementing them on your website and printed materials.

For more great information about QR Codes, how to use them, how they got started we recommend that you visit this excellent article at the Social Media Examiner.