Tag: Reviews

Posted on

Just Nancy – Why Reviews Matter

Hit the mark with your customers every time for great reviews.
Hit the mark with your customers every time for great reviews.

As a Google Local Guide, I review every place I visit and every place I eat. With over 300 reviews and photos uploaded to Google, I am just one of many who are helping Google index local businesses, build reviews and improve the accuracy of Google Maps.

Google does not pay me for these services, but I do receive special Google branded products and other perks for being a Google Local Guide.

Here’s what I’ve found out as I travel my local area.

  1. Reviews really do matter.
  2. People actually look at the photos I post for about a business.
  3. Negative reviews mean I probably won’t visit.
  4. I am constantly evaluating my store or restaurant experience.
  5. If I receive poor service, I will write about it.
  6. Even for lower end restaurants food presentation is important.
  7. People actually read what I post about a business.
  8. I do not tell business owners I am reviewing them.
  9. I myself select who I trade with based on online reviews.
  10. Reviews are more important than a nice website.

The bottom-line is that you are on display and being rated with every phone call, every visit, every plate that is served. You may have the best website, but if your visitors do not receive the royal treatment when they call or visit, you’ll set yourself up for a negative review. Get several and they can damage your business and sales!

Posted on

Get Google Calendar’s Goals to Organize Your Life

Get active and let Google Calendar book the time in your schedule for you.
Get active and let Google Calendar book the time in your schedule for you.

Do you use Google Calendar? Want to squeeze more out of each day? Google will now schedule time for you to squeeze more out of each day when you set up a Google Calendar Goal.

This is a new enhancement to the Google Calendar app. If you already have Google Calendar installed, use these quick steps to check it out for yourself.

If not, go to https://play.google.com/store/apps/details?id=com.google.android.calendar and download the app to get started.

Get Started!

  1. Open the app and then click the big red circle with a + at the bottom right.  Choose the blue “goal”.
  2. Let Google know what you want to have as your goal – exercise time, building a skill, time for family and friends, me time,  or simply stay organized.
  3. Based on the activity, you will see different questions. I selected stay organized and my menu is plan the day, clean, do chores, custom. Each step has different questions to fine tune what Google will do and how frequently it will add a note on your calendar.
  4. When you are done click the checkmark at the top right of the last page. Google will then flag time in your calendar based on your criteria. And, Google will remind you to stay on task to accomplish your own goal.

If you are having trouble finding time to do something regularly, it’s a good idea to allow Google to scan your calendar, add the item, and then remind you that you need to do it. You can mark the goal done or defer it as needed when your reminder pops up.

Using goals in Google Calendar is just another great way that Google Calendar can make your life easier and for you to live smarter.

Posted on

Online Reviews Can Damage Your Sales

Recover your reputation online by embracing the online system.
Recover your reputation online by embracing the online system.

Here’s a comment I found on Yelp about one of the businesses I cross paths with that when I saw it I cringed for them:

“…Terrible. My 8 year old was like, “OMG MOM what happened?” Called her to adjust, try to fix, whatever, she was rude and condescending beyond words… AND WAY over priced. She had the *** to tell me how much it would cost to fix them! She said it was a touch up…  Losing her eyesight and hand is NOT steady, her mind is gone too! NUTS! ”

Consumers love Yelp and business owners hate Yelp, but as a business owner, you’d better learn how to work the Yelp system to your advantage. Reviews about your business happen on Yelp whether you have an account or not. Deciding not to claim your page there does not mean that your poor reviews will not show up, rather you simply have no way to rebut them . This is the same for Google Local. Google will build a page for your business where a review about you will be housed whether you claim the page or not.

As this business I mentioned with the poor review, has tons of really great reviews, it is a shame that this one review on Yelp is getting serious exposure on Google that is sure to damage their sales.

Better by far is to embrace the system, claim these page (Yelp and Google Local) and drive happy customers there by pointing emails to these pages and asking customers to review you online. One terrible review will not hurt you when you have 10, 20, or 50 fabulous reviews. There will always be “trolls” out there and consumers know it, but when you have only one review and it is a really poor one and Google is choosing to show it by your website listing, it can damage your business terribly.

Need more help with your image online? Ask us about our Brand Booster program or savvy solutions to help build your online and website reviews.