Tag: Social Media

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Facebook, Twitter, LinkedIn – Social Media Nightmare, Where Should I Be?

Confused about how to effectively promote your business on the Web?
Confused about how to effectively promote your business on the Web?

You hate Facebook, but your customers are there. You just don’t get Twitter, isn’t that for teenagers? Too busy for LinkedIn? All these social media sites may seem like too much trouble for some business owners to get involved with, but did you know your competition is there and so are your future customers!

How do you demystify where you personally should spend your time and on what social media sites? It is easy, look at your demographics in Google Analytics.

If your customer/reader base is 18 to 29 to 30 years old or so, you’d better be on Twitter.

If your customer/reader base is 30 to 60 years old or so, you’d better be on Facebook.

If you are selling business to business, regardless of age, you’d better be on LinkedIn.

How do you find your own Google Analytics stats?

  1. Go to “Audience” in the left side navigation, then go to “Demographics” and then select “Age”.
  2. There you’ll be able to see your visitors from the last 30 days organized by age groups.
  3. Make sure that you check average session duration, pages per session, and bounce rate.
  4. Based on what you see for your own traffic then make a decision on where you should selectively be on social media.

Don’t feel that just because you may not be on social media that your business does not need to be there. Social media use is an excellent way to start building a community of readers loyal to your message.

Not sure where to start? At McCord Web Services, we make it easy for you. Check out our writing rates for social media with service options for frequency. You are sure to find something that fits your budget.

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Why Google+ Still Matters

Image of a Google Maps exposure on Google.com.
Image of Google My Business Listings on Google.com.

Google+ is not just another social media site like Facebook or Twitter. It is a Google owned property that Google loves and promotes heavily in its own user experience.

If you say you just don’t “get” Google+ let me explain why you should have a presence.

1. It is owned by Google. If Google created it and promotes it heavily in the search results showing updates within the search listings and has now tied it to your Business Local Page it is important.

2. Don’t fight Google, embrace what Google says they consider important. Sometimes outside of Google, we don’t know the long term strategy that Google is taking on a product. What I do know is that Google continues to consider Google+ much more than a social media platform.

3. Google has built the Local Guides program and the Google My Business platform all around Google+ and Google+ Local pages. Add to that AdWords Express which is tightly integrated into Google+ and you will start to see that Google is really very serious about Google+.

4. Leverage Google+ for your search exposure. For those of us who “get” Google+ we are leveraging it for Google.com exposure. I use my personal and business accounts widely and drive traffic to the communities I moderate at Google+. By doing so I build followers to my Google+ account leveraging the ability for my own Google+ posts to appear in the search results of those in my circles. That alone is one of the most powerful ways to boost exposure with Google+ and Google.

If you are ready to embrace the world of Google and Google+, I invite you to first read what we do for Google+ services and then get with us to discuss your needs and to create a special plan for promoting you and your business on Google.

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Twitter Analytics Can Help Unlock Keys to Your Success

Screen shot of Twitter's new analytics tool.
Screen shot of Twitter’s new analytics tool.

Twitter has a new tool and if you have not checked it out yet, I would strongly encourage you to do so.  It is called Twitter Analytics. This new tool allows you to dig into who is following you and what is happening in regards to interaction with your tweets.

Twitter Analytics, accessed from http://ads.twitter.com, can give you additional insights that are valuable for changing or enhancing what you write about and who you would want to follow and connect with. You can view information on tweet interaction and even follower demographics.

Here are just a few tidbits that you can find out about your Twitter audience using my own audience data as an example.

1. 81% of my followers are men.

2. 81% of my followers are interested in marketing tips.

3. 58% of my followers are interested in SEO.

4. 44% of my followers also follow @DrJeffersnBoggs.

5. 4% of my followers are in New York City, 4% in Washington DC,  and 4% are in LA.

Just this information alone will help me to tailor better updates for my followers and work harder to engage them. Twitter Analytics is free for now.

If you need help getting started with Twitter of need writing for your Twitter profile, I invite you to find out more about our Twitter writing services today.

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What Size Images Do You Need for Facebook, Twitter and Google+

Get the low down on the image sizes you'll need for your social media.
Get the low down on the image sizes you’ll need for your social media.

I came across this great infographic and wanted to share it with you. It highlights all the sizes you need for the various social platforms. View it now.

To make it easy for you, I have broken it down so you can print this page as a very easy tip card.

Facebook
Profile image: 180 pixels wide by 180 pixels tall
Cover (big image for the header): 851 pixels wide by 315 pixels tall
Images you share in the content should be 1200 pixels wide by 900 pixels tall (width is most important)

Twitter
Profile image: 400 pixels wide by 400 pixels tall
Cover (big header image): 1500 pixels wide by 500 pixels tall
Images you share in the content should be 440 pixels wide by 220 pixels tall (width is most important)

Google+
Profile image: 250 pixels wide by 250 pixels tall
Cover (big header image): 1080 pixels wide by 608 pixels tall
Images you share in the content should be 497 pixels wide by 373 pixels tall

Note: on the images you share in content, I would not resize my images to fit these dimensions, but if you are buying images for use, you need to buy big enough versions so buy the 1200 pixel wide version as when you load the image to Twitter and Google+ it will be resized to fit properly but too small of an image will look bad in your content or may not even be able to be loaded.

For Pinterest, Tumblr and other social media sites make sure to check the infographic.