Tag: Social Networking

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Top Social Media Tools for Teams

If you are doing team work on social media accounts what are the most effective tools to use? For me, I like HootSuite, but I have looked at others. This post features three services you may want to consider for your own team’s use.

HootSuite
This is by far my favorite and then one that my team of six people uses to manage clients’ social media accounts. HootSuite used to be totally free, but now has a paid option. For personal users, you can still use HootSuite free, but for business team users such as myself you will pay based on the number of team members. We will soon be paying just a little under $100 a month for access to this online service. But we have many accounts and six team members working on the same account. You can check out HootSuite now.

CoTweet
This is a nice online application that is free as well to consider if you have just one or two team members and need to load multiple Twitter accounts. It does not offer Facebook Business Page features, but great for Twitter. The interface is easy to use and does allow you to review pending updates and sent updates as well as your streams. You can check out CoTweet now. Although I do not like the interface as much as I do the one at HootSuite for small teams using Twitter only this would be adequate and totally free.

I have looked at other applications but this post is about team social media work so TweetDeck although popular is not a good fit as it does not allow team collaboration. If you have one you really like, leave the name and link in the comments.

Please note that HootSuite will pay me a small commission, but only if you sign up for a Pro account.

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The Social Networking Phenomenon – Now a Must Have for Your Marketing Arsenal

If you aren’t advertising your business via social networking, you are really missing out a terrific way to sell your services and products to new customers. There are still a number of people, who are skeptical about the power of Twitter and Facebook. Some feel that these platforms are not viable for lead and sale generation. But I recommend that you take another closer look!

Facebook just recently beat Google’s number for visits per day and Twitter announced it’s popularity numbers recently. Twitter has over 105,779,710 users with 300,000 added each day. The reach and power of social networking sites can simply not be ignored and should not be a part of any Internet marketing program.

The growth pattern for Twitter has not just been consistently strong; the number of Tweeters has literally been astronomical. As of May this social networking megastar was topping out at two billion hits per month – the breakdown on that is more than two and a half million tweets per hour. That is a whole lot of opportunity to have your products and services exposed to potential new customers.

Though Facebook may not have the rapid fire succession of short communication that Twitter has reached, this social networking powerhouse actually managed to oust Google Search from the number one spot on the list of most visited websites in May. If this doesn’t speak volumes about the capabilities of social networking sites, nothing will.

The world of effective advertising as we know it has changed quite a bit over the course of the last few years, and with the emergence of social networking it will continue to change with each new day that passes. The old adage of spending money to make money may still hold true, but in terms of advertising it may no longer be the dollars you spend but the amount of time you spend Tweeting or posting status updates to your firm’s Facebook Fan Page that will make the difference for your future business growth.

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TweetMeme Allowing Others to Share Your Content on Twitter

I have just recently added TweetMeme to my blog. That’s the little icon to the right of each post that allows you to click the word tweet and share my content on Twitter, plus tracks how many people have retweeted a blog post.  This is similar to the Digg icon you may have seen on the Web on other sites.

Both TweetMeme and the Digg icon allow for easy ways to encourage the sharing of your content in new innovative ways. Take a look at the bottom of our blog post and you will also see our Share This icon. This WordPress plug-in gives your readers more options to share your content on Facebook, Twitter, and social bookmarking sites.

The reason I have chosen TweetMeme over the Digg icon is simply that I am much more active on Twitter at this time than I am on social bookmarking sites.

It is very simple to set up TweetMeme on your blog or on your web pages.  Here is a link to the TweetMeme plug-in page for WordPress, Joomla, Drupal, and other applications. If you prefer to install TweetMeme on a web page, here is the link to the code creator for pages, RSS feeds, emails, and other ways to share your content.

By encouraging the sharing of your content you reach a much wider audience and create more opportunities for your content to go viral. TweetMeme makes it easy!

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SocialOomph More Than a Twitter Client

I have been using SocialOomph for quite awhile. It used to be TweetLater. Over time the application has morphed into much more than an excellent Twitter client. It has now become a social networking power tool.

Now SocialOomph allows you to schedule and post to Twitter, Facebook, your blog, and to even create a custom RSS feed you can use in a number of creative ways. With the ability to save drafts to reuse, scheduling capabilities, and the ability to use bit.ly API to track your click stats, SocialOomph.com has become a very valuable tool for professionals and those serious about promoting their products and services using social networking programs.

I use the free version, but SocialOomph.com offers a professional version. The professional version charges a small monthly fee but offers many unique “power tools”. They even offer a free test drive. One thing that I think may be worth the extra charge is the ability to bulk upload tweets. Even if all you use initially is the free version, make sure to check out some of the features that the professional version offers, they are really astounding.

I have been using SocialOomph for quite awhile. I like it for the ability to schedule tweets and reuse tweets you have saved. In fact before any other application offered advanced scheduling Social Oomph had that as a regular feature. Another thing I like and use SocialOomph for is to send a welcome message to new followers. I can even set up to automatically unfollow a follower on Twitter when they unfollow me. I have used the vetting system as well, but no longer vet followers as this can really slow the growth of followers in your Twitter account. With many unique and time saving features, SocialOomph.com may end up being the only Twitter, blog, and Facebook client you end up using.

Please note that if you click any of the links in this post and buy access to the professional application version I will be paid a small commission, enough to buy me lunch at McDonald’s. But truly that is not the reason for my post, I use and like the application. For some clients it is the application of choice over HootSuite and TweetDeck. I routinely use SocialOomph.com for the clients for whom we are providing ghost Twitter Executive services.