Tag: Twitter

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How to Cater to Your Twitter Audience

Cater to your Twitter audience, do you know how to do that? Do you know how to get more <3 (hearts – Twitter’s version of likes)?

Here’s What I Do to Cater to My Twitter Audience

  1. Choose your topic carefully.
  2. Make your topic into hashtags.
  3. Offer snippets with value – like tips.
  4. Link to your specific service page.
  5. Use your resources and paraphrase.
  6. Be unique, but informative.
  7. Use your own name with Twitter.
  8. Focus on one area/service.
  9. Schedule your tweets ahead.
  10. Post at set times.
Get More Hearts on Twitter with This Strategy
Get More Hearts on Twitter Using My Strategy

Interestingly enough I have two twitter accounts, one for my business mccordweb and a personal one nancymccord. I have found that even though I feed the same content out to both accounts, I get many more hearts on my personal account.

For me, I post #AdWords Tips and #AdWords Trivia. I use my study information from my AdWords exams to reveal short little nuggets about AdWords from reports, studies, training materials, or my own knowledge.

In all cases I am linking to my own services page, but I am finding that followers will heart me and then retweet my post all repointing traffic to my own website service.

By taking this new strategic focus just this month, I have noticed how many more likes and shares I have been getting. I will be continuing to work this program to grow my fan base strategically in one of my own core services.

Do you need help creating a similar Twitter strategy for your own business? Check out our Twitter writing services today.

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As Search Shrinks, Social Grows

Man having an idea!
Mobile has shaken the world of search.

As a void is created in search by the changes that the mobile web has brought about, social media is filling the gap by becoming the “go to” location for reviews and personal recommendation.

“Is Search (As We Know It) Dying” is an excellent point of view and a great read for today.  As the author notes, social media icons like Facebook are deep into development for the next generation of search and mobile use. One of the biggest pushes are for artificial intelligence and personalized assistants; keeping users tied in and connected.

Take into account activity on social networks, where queries like “I am visiting London, England next week, what have you done or loved that I should make sure to put on my to do list?” are commonplace and readily answered by friends, family and acquaintances.

Although users have loved, then hated, and now appear to love again social sites like Facebook and LinkedIn, I am seeing more businesses and consultants feel that it is now time to get serious about establishing and keeping a presence on these social media sites.

Courtney Danyel (the author of the aforementioned article) puts it all succinctly in this ending comment, “In the long run, brands and businesses focusing the majority of their energy on optimizing for search will face the inevitability of stunted reach and growth.” I could not agree more.

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Images in Social Media Using HootSuite – Lessons Learned

Learn From Our Mistakes How to Add Images Fast to Social Media
Learn From Our Experience How to Add Images Fast to Social Media.

Our clients are asking for images in their social media posts. Sounds easy right, but not so fast. Here’s what I’ve learned and wanted to share it with you.

For HootSuite users it is easy to add an image to LinkedIn, Facebook, and Google+. You just open the writing panel, click the paperclip and then browse to the image you want to save. But what about when you are doing bulk loading and scheduling using a spreadsheet or when you are wanting images in Twitter?

Bulk Loading
You cannot add an image using the bulk load spreadsheet method in HootSuite. So if you want images, you will have to bulk load your updates and then manually go to each social media account and edit your post manually and add your image. Not so simple, but not so hard either.

Twitter
For Twitter, your content will need to be only about 10 to 15 words and if you have a link to shrink, know that the link will take up character space and so will the image. We are trying to stick with about 10 words or so.

You still have to do the manual upload of images and may need to rewrite or edit your post to have it once the image is in to be within character count.

Notes
All images you add to Facebook have to be under 5 mb.  A good rule of thumb is that an image compressed for the web and no bigger than 600 pixels wide with a resolution of 175 dpi will meet this 5 mb criteria.

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Twitter’s Likes or Hearts Increases User Engagement

 

A Heart is now a Like on Twitter.
A Heart is now a Like on Twitter.

On Twitter now when someone likes something that you post, they don’t star it to feature it, rather they click the heart to like it.

In our Facebook dominated world of social media, it appears that hearts are winning out over stars, but do they mean the same thing?

“Thing is, stars and hearts are not synonymous. To star something is to measure its quality. To heart something is to emote it.”  – From TheVerge.com

Since the change to hearts, I have personally started to see more user engagement on Twitter for several of our key client accounts. Clearly users are relating to the hearts and are “liking” updates more frequently than when the only option was to star a tweet.

In November Twitter announced that it was retiring the stars and moving to hearts and calling each heart click a like.  Clearly just a shift in icon makes a huge difference in interaction and that is good news for our clients and good news for Twitter.

If you are on the lookout for great writing for your Twitter account or just want to get into the game, I invite you to check our our Twitter writing programs and pricing today.