Tag: Video

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Not Making Videos? Now’s the Time to Reconsider

It's easy to get started with videos.
It’s easy to get started with videos.

With organic results being pushed down below the fold, with the shrinking space on mobile screens leaving nearly no room after ads, how can you get your website to show for organic or unpaid searches?

It is simple, use videos posted on YouTube which Google will preferentially index and show over videos posted with Flash or other video applications embedded back on your website.

The key take away on this is that YouTube is a Google property. Google loves to promote and link to content in its own network as ads can be shown and therefore it pads its own pockets. Plus Google likes and understands that users want video and so shows them mixed in with the organic results very frequently. We are a visual world!

Your YouTube video that you do to explain, illustrate, or showcase a product may be the way that new customers will find your business and enter your website.

Videos you post to YouTube do not need to be works of art, but solve a problem, talk to a need, and do not even need to be long. Just grab your smartphone and start recording. You can receive value from 20 to 30 second videos or how to videos.

I like to post these types of videos to YouTube plus archive them via the embed code back on my own website, getting double duty of new fresh content and ways for clients to view – on my site or full screen over at YouTube.

I think that for businesses struggling to get organic placement in the new no-ad-sidebar Google world that video will play a strong part in getting future traffic.

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Watching Movies on Your Kindle Fire

Amazon's Kindle Fire
Amazon’s Kindle Fire

I have a Kindle Fire and use it to watch videos and TV shows that I have purchased from Amazon, but my husband likes to buy DVDs on Amazon and so these are not available for me to watch in the Kindle Cloud.

Here’s how to be able to watch the DVDs you buy on Amazon on your Kindle:

1. Go to the Kindle app store and get the free app called Flixter. Install it on your Kindle Fire.

2. When you buy the DVD from Amazon, you’ll get a coupon with the DVD package that allows you to use Digital HD Ultraviolet as your on-demand cloud storage to watch the video on any of your devices. Go to www.movieredeem.com and enter in your special unique code to add the Amazon movie or DVD to your collection. I selected as my merchant Flixter, as this is my Kindle Fire movie watching app.

3. Once you enter the code you will set up a Digital HD Ultraviolet account AND a Flixter account. Both work together to allow you access. Once your accounts are confirmed by email, you will now see your digital cloud copy of the movie you own in the “owned” section of both apps.

4. When you want to watch the video on your Kindle Fire, just open the Flixter app and stream your newly purchased video anywhere and anytime.

As you own the video online plus have a DVD copy, you can watch offline. It is really the best of all worlds!

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Improving SEO Results

It's easy to get started with videos.
It’s easy to get started with videos.

The key to increasing Search Engine Optimization results for a company already doing well is to look at more channels besides blog posts and keyword rich home pages to augment results. The explosion of sites like YouTube can be a good place to start when you want to branch out in other areas to keep your search engine results where they belong.  The proof that branching out into other areas of online advertising can really work is evident when looking at what Google does to grow their own business.

SEO and page rank expert Matt Cutts is a big proponent of using video to help increase SEO and draw more attention to a business.  A YouTube video can be especially helpful to get the word out about new products you are offering. Demonstrating a machine you sell or posting a how to video on a product to the DIY crowd can yield far more hits for your site than just manual instructions. An added bonus could come from those “do it yourselfers” going back and revisiting the demonstration which will help increase organic search results.

Have you brainstormed how you can use video to help position your website in the organic search results? It’s not hard to get started, in fact you can even start with a whiteboard and a digital camera and then post the same day YouTube.