Tag: Web Design

Posted on

Solving the Conversion Problem

Darren at CopyBlogger has it right when it comes to solving the conversion problem look at your own website to make sure that you address each of these issues:

Trustworthiness, transparency, credible authority, lots of high-value content, and just plain old decency are your best weapons.

Everything on your site needs to show that you can be trusted. Real contact information. Showing your photograph. Displaying seals for anti-hacker technology and the Better Business Bureau on your shopping cart. FAQs that actually answer questions. Clear, reassuring calls to action.

My personal combination for success is transparency. On my own business website, we post our pricing, service details and options without fear of competition stealing our thunder. There is no hidden agenda. You will get from us exactly what we spell out on our website and more.

So if you are having trouble with conversions on your own website now’s the time to take a careful look. Have you put a human face on your business? So many people are shy about posting their photograph, but not everyone looks like a movie star! Have you tried to answer questions and objections in a forthright way that you have heard over and over from customers? Do you post your prices?

If you are having moving clients into the final purchase, now’s the time to review and make changes with these specifics in mind.

Posted on

IE 8 Upgrade It’s a One Way Trip

If you have Vista like I do, you may want to know that upgrading your browser to IE 8 is a one way trip. You cannot uninstall it and go back to IE 7. I found this out the hard way.

I have really liked IE 7. I like the clean polished interface. When I clicked install IE 8 just the other day when I received other Windows updates, I did not realize the ramifications for doing so. As I am designing a new client site, and not many people have IE 8 right now, I need to be able to test my site on the mainstream popular browsers. After a few days with IE 8, I decided I wanted to go back to IE 7.

You cannot uninstall the program nor re-install IE 7 over it. In fact if you try as I did, you will receive a message that IE 7 is not compatible with your system. So if you need access to IE 7 here’s a super work around that I have found IE Tester.

I downloaded the application and wow, what a great tool. I can view my site URL in IE 5, 6, 7, and even 8. What a life saver.

So here’s my tip, if you are a regular web surfer, get IE 8 as it is more secure, — sure looks a lot like Firefox. If you are a web designer, be careful about installing IE 8. Now that you know it is a one way trip, make a careful decision. If you do upgrade, make sure to download IE Tester it is an excellent tool and allows for your testing on multiple Internet Explorer versions.

Posted on

Two New Websites Launched

The Taoist InstituteMan, this has been a busy year so far for my firm. I have moved from one large project to another with another already in the queue. In fact just this past week I have launched two custom SEO web design projects – The Taoist Institute and The Core System Store.

Both sites are owned by the same client and are set up as sister sites to each other, using the general design and feel for branding and recognition. The first www.TaoistInstitute.com is the main site and showcases Dr. Carl Totton’s services and classes in martial arts. The second site www.OneCoreSystem.com is the store site for the main site. It showcases all of his Tai Chi and Kung Fu training videos and supplies. The second site utilizes PayPal add to cart shopping buttons and facilitates credit card transactions through PayPal for an easy start into e-commerce.

The main site is a huge change from the original website which was done with a template in Network Solutions. The new site contains custom content written by the owner and resident martial arts expert and is built to grow. The site is already getting great feedback from visitors and clients.

Isn’t it time for you to consider updating your website too? Check out our custom SEO web design services today.

Posted on

ChemTec Pest Control Website Launched

With 80 hours of design and SEO integrated into this new website ChemTec Pest Control is ready to be an organic leader. We’ve just launched the website on Friday for ChemTec Pest Control.

This business based in Saddle Brook, New Jersey has been in business 78 years.  The client came to us after doing a number of web search where another of our clients was continually returned in the results. His year old website simply was not performing and bringing him business. The new site takes some of the elements of design that the client loved from his old website and was built to grow. With search engine friendly and reader friendly text based navigation elements, a local website search engine to help readers find content fast, and deep linking to inside page, this content rich website is sure to bring them new customers.

With the planned addition of a blog, a Google AdWords program, and regular content building, this website is now being put to work to become a lead generator for the client. Additionally planned this month for this site is a client testimonial form and client rating system as well as a form to help client’s pre-select a service appointment. You can view a before picture of this website in our April 2009 newsletter so you can get a before and after view. Or you can visit this site online at www.ChemTecPest.com. We’ll keep you posted on this site’s performance over time on our SEO client results page.

For now you can see a quick image of the new site just to your right in the top right sidebar of our blog.