Tag: Web Design

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A Case Study on Using India to Create Your Website

I found this recent situation interesting and wanted to share it with you. A past blogging client told me that his SEO firm advised him that his website had been nailed with the Google Panda update and they could no longer help him. It turns out that when his website was built by a team in India that they simply grabbed content from other websites out on the web and pasted it into his pages.

When I ran CopyScape on a few of his products, I found many sites that had the same content. This kind of situation is not easy to fix. It will require time and money to buy new unique content. Although not every Indian web service firm will do this to you, if you are using an Indian firm learn from this lesson and assure and then verify that the content you have bought will do you good and not harm. The key is to trust but verify!

This client now has a 1,300 page nightmare to fix that may take thousands of dollars to fix the problem. He may be forced into promoting his website only using Google AdWords as there will be no way to ever garner organic placement in this new world of Google.

Placement on Google is based on the criteria that Google decides, you can’t buy it, but you can earn it by not taking short cuts and focusing on unique content and creating value for readers.

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Should You Use YouTube Embedded Video or Flash?

For web designers, it is a question that is troubling – should you embed a YouTube video in your website page or should you render the video into Flash. There are cases to consider using either.

Embed a YouTube Video

You want want to pull the “share” <iframe> video code to embed your website page if you have an active YouTube channel or want to drive traffic to it. Loading your video onto YouTube makes it shareable not only for your site, but for others as well. Additionally, YouTube makes sharing your video easy on a blog.

Render Your Video into Flash

This used to be the preferred way for a website designer to share a video on a web page. The super snappy load time and ability to control the size and frame design made it a preference, but not necessarily today in our world of smartphones. Remember iPhones still can’t read Flash. Using a Flash video solved the problem that some browsers USED To have with <iframe> code which is not a problem today.

My Preference

My preference is to use the <iframe> from YouTube for embedding video in website pages. Even just two years ago, the Flash route gave more compatibility, but in today’s world YouTube video embed code is definitely the way to go.

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Doctor Recommended Website Launched

Website completed for Doctor RecommendedWe’ve just launched a new website this past week and wanted to have you take a peek. You can view the site online at www.DocRecommended.com.

This new website is built on a WordPress backbone and is the SEO front end for an e-commerce store that sells acne products and anti-aging skin care products.

The shopping cart was managed and set up by Medallion Fulfillment & Logistics which is the firm which is handling the shipping and order fulfillment for the site owner.  The store site feeds directly into Medallion’s advanced ordering system.

This brand new site was just launched last week and has already gotten kudos for the design, ease of use, and informative information.

We invite you to take a look and take the Doctor Recommended skin care product store for a test drive. To find out more about our web design services, we invite you to find out more details about what we do.

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Working with WordPress Backbone Websites

I am in the process of finishing up and readying for launch a new website built on the back bone of WordPress. I have to say the website has turned out nice, but I wanted to share with you a few of my thoughts on using website built like this for search engine placement.

I think that if you want to save money on webmaster services, like the control of being able to add and update your content at will; a well designed website using WordPress has no comparison. But for people, like me, who are used to full and complete source code control for SEO purposes a website built with WordPress leaves much to be desired.

Professionals in my industry know that template based websites (and that is really what a WordPress built site is-  a custom template) do not allow you full source code control. Although the designers that have worked with me on building this site have really done a great job, there are instances when I wanted to name my uploaded images my own way; I wanted to custom design my site architecture and be able to change the names and structure easily if I needed to down the road; I wanted to add special design or style elements to my pages without having to create hacks to make the page work the way I wanted it to within the template constraints. In other words, there is an element of control, subtle though it may be, that is simply missing with a WordPress site versus a custom created, built from the source code up, website.

I guess with all new improvements to allow customers to control their own content there are trade offs, but I’m not sure that I want to lose that control for every customer.