We’ve launched our new website last week and invite you to take a look at https://www.mccordweb.com.
Created using a new responsive framework from Project Seven, our new site is made for speed. We have utilized a number of different page layouts using the Zeitgeist page pack.
Our new site features a return to our original colors from years past of a blue-green, gray, and black and we have moved to https.
We have revamped our content, streamlined our services, and introduced new offerings.
As part of our change, we will be changing up our marketing mix.
Our newsletter will disappear in October.
Our blog postings will move from twice a week to monthly.
Our blog posting will be longer, more thoughtful articles.
Our social media will focus on LinkedIn engagement.
You will start to see these changes over the next month as we work out pre-scheduled content.
We look forward to many more years serving our clients.
Get ready to connect with prospects via voice search.
Voice search – it’s coming faster than you think, and I am already having clients ask how they can get ready now.
Here is some information to get you started thinking about what you need to do to be ready for voice search.
First what exactly is voice search?
Voice search is where you speak into a computer or smartphone and the device then performs a search for you returning relevant information and reading the most relevant information to you.
So how can you even get ready for something like this?
Make sure you take time to do a content review. Clean up, slim down content, review page titles and page meta tags and slim and trim what you have to be concise.
Use two and three word search phases as the focus of your content. Voice search will not be focused on the long tail phases.
Make sure you have your full address including city and spelled out state and your phone number that is clickable on all your website pages. To place on near me searches you have to have your location spelled out! Search engines will deliver your content for near me searches only when you are in close proximity to the end user.
Work to improve relevancy of your content and start to strip down your pages and break long content into multiple pages so that pages are on one topic, searchable by search engines and deliver answers to questions.
If you haven’t really looked over your website lately, it may be time to get a consultant to help you make changes. Find out more about our services at https://www.mccordweb.com.
Our team has been working hard this past week and through the weekend on launching our new website. Our blog already has a new look.
We are rolling out https, a new responsive design, and new content. Although all pages may not be completed yet, we were so excited to change our site that we boosted our time to at least get what we have in place posted.
In addition to the design change, we will be making sweeping changes across all our social media profiles in the weeks to come. We will be changing how we create and post content and the frequency when we do post.
Stay tuned for more site improvements and customer engagements.
Hackers, how do they get in to your website and hosting account? In today’s wild web, it just seems like sometimes you can’t keep hackers out!
Here’s what happened recently to me. I set up a new hosting account at a quality hosting service (not GoDaddy). The same day I loaded the site files, the site was hacked. Files were loaded and links to malware installed in newly created pages that mirrored my own site pages but with a .shtml instead of .html.
The host told me that all was secure and although the site was in a shared hosting environment that their network was not where the hack came in.
The only thing that I can possibly think of that caused the problem for this non-WordPress site is I emailed the passwords to the client. What the client did with the logins, I do not know. I am not sure if he even tried to login, but doubt it.
The host said that possibly a hacker got into the site via a field in the contact form, but there is a Captcha and tests for validity of information and on top of that no database connection for the form. I am mystified!
What I do know is that sometimes you just do not know how hackers get in, could they tunnel in from the host? Could they intercept logins by email? Could they be trawling the web for new hosting set ups and attack them? Your guess is as good as mine.
One thing I do know is that there is a new hack for WordPress websites that targets new hosting accounts where WordPress installation has not been completed. There are bots that are scanning the web for these new sites and coming in via WordPress setup files and taking control of hosting. Could this type of attack possibly be what I experienced? It is possible.
What I do know if that prompt action to clean up, wipe the server, and change all passwords for hosting and FTP and also no longer emailing logins is our newest protocol.
