Google Challenges
We solve the puzzle of Google Ads for you.
Why is Google Ads Not Spending My Full Daily Budget?
Ever wondered why your Google Ads aren't spending the full daily budget you set? This article from McCord Web Services dives into this common issue, explaining that the daily budget is more of a guideline, with spending fluctuating to match the monthly budget.
Several factors can cause underspending, such as low bids, poor ad rank, low search volume, limited keywords, low click-through rates (CTR), and narrow targeting settings. To make the most of your budget, the article suggests increasing bids, enhancing ad quality, expanding keyword lists, and refining targeting settings. Regular monitoring and optimization are crucial for effective campaign performance.
Unlock the secrets to maximizing your Google Ads budget and ensure your campaigns are running at their full potential by reading this article written by our CEO and Google Ads Strategist, Nancy C. McCord. Read the full article now.
Unraveling the Google Ads Revenue Mystery: Why Your Numbers Don't Always Align and What to Do About It
Your Google Ads revenue numbers and Google Analytics numbers don't match up. Don't panic! This is a common experience, and it doesn't necessarily mean something is broken. As a Google Ads specialist, I've seen this countless times, and it usually boils down to the subtle (and sometimes not-so-subtle) differences in how each platform collects, processes, and attributes data. Let's break down the key reasons why your revenue statistics might be playing hide-and-seek across your Google accounts.
Understand the way Google Ads and Google Analytics record click and sale data by reading this article written by our CEO and Google Ads Strategist, Nancy C. McCord. Read the full article now.
Our Value to You
When managing your own Google Ads account becomes a chore or you can't seem to understand how to embrace some of the new AI technologies or Smart Bidding strategies, McCord Web Services is at your disposal. We can take over the management details for your account or you can use our services on-demand for a tune-up or optimization and then self manage again. With Superior Qualifications in Google Ads, Nancy McCord and Christopher Harper are skilled and experienced Google Ads Certified Professionals in all areas of advertising and ready to assist you.