Web ServicesCertifications & Partner Status
Superior training and knowledge make us different.
Google and Microsoft Advertising Partner Specializing in Digital Advertising
McCord Web Services LLC is a Google Partner and a Microsoft Advertising Partner. Only select advertising agencies may qualify for Search Engine Partner statuses. To be Partners with either platform, we are required to have more than one strategist, provide professional advertising services as an advertising agency, and at least one of our team members must be certified in all areas.
For both Google and Microsoft Partner status at our volume level, one employee must be certified in Search Ads, Shopping Ads, Display Ads, and Video Ads and any other employees must be certified in Search Ads. At McCord Web Services, both of our account managers are fully certified with Google Ads in all areas. The exams are difficult and take nearly 10 hours each in study and preparation. The exam score must be over 80% to receive the specific certification badges.
Google Ads Search Certified Professionals
The Google Ads Search Certification is an industry-recognized credential that validates proficiency in managing and optimizing search advertising campaigns. To maintain this certification, individuals must pass an assessment annually, ensuring their knowledge stays up-to-date with the latest industry standards.
Achieving this certification demonstrates a high level of competency recognized by Google, enabling professionals to confidently manage client accounts. Ultimately, it enhances your confidence that you as a client are working with a trusted expert in search advertising.
Google Ads Shopping Certified Professionals
The Google Ads Shopping Certification is an industry-recognized credential that validates proficiency in managing and optimizing Google Ads shopping advertising campaigns. To maintain this certification, individuals must pass an assessment annually, ensuring their knowledge stays up-to-date with the latest industry standards.
Achieving this certification demonstrates a high level of competency recognized by Google, enabling professionals to confidently manage client accounts. Ultimately, it enhances your confidence that you as a client are working with a trusted expert in shopping advertising.
Google Ads Display Certified Professionals
The Google Ads Display Certification is an industry-recognized credential that validates proficiency in managing and optimizing Google Ads display network advertising and remarketing campaigns. To maintain this certification, individuals must pass an assessment annually, ensuring their knowledge stays up-to-date with the latest industry standards.
Achieving this certification demonstrates a high level of competency recognized by Google, enabling professionals to confidently manage client accounts. Ultimately, it enhances your confidence that you as a client are working with a trusted expert in display network advertising.
Google Ads Video Certified Professionals
The Google Ads Video Certification is an industry-recognized credential that validates proficiency in managing and optimizing Google Ads video and YouTube network advertising campaigns. To maintain this certification, individuals must pass an assessment annually, ensuring their knowledge stays up-to-date with the latest industry standards.
Achieving this certification demonstrates a high level of competency recognized by Google, enabling professionals to confidently manage client accounts. Ultimately, it enhances your confidence that you as a client are working with a trusted expert in video advertising.
Microsoft Advertising Partner
Only highly trained and skilled professionals who have passed rigorous examinations in the use of the Microsoft Advertising platform are validated as Microsoft Certified Advertising Professionals. Our firm, McCord Web Services, is a Microsoft Advertising Partner and has received not only the Partner status, but Microsoft Certified Advertising Expert status and the Microsoft Commerce Certification badge.
For an advertising agency to become a Microsoft Advertising Partner, one employee must be Microsoft Certified Advertising Expert certified. Other employees must have at least the Search Ads certification. Nancy McCord is a Microsoft Certified Advertising Expert. She is certified in Search Ads, Shopping Ads, Native & Display Ads, and Retail Media as well as in ecommerce. Christopher Harper is certified in Search Advertising.
As you check other service providers, look for the correct year on their Microsoft Advertising Partner badge. Only truly certified agencies will have the valid badge which will have the year on the left side of the Microsoft Advertising Partner badge image.
Microsoft Certified Advertising Experts
Only highly trained and skilled professionals who have passed rigorous examinations in the use of the Microsoft Advertising platform are validated as Microsoft Certified Advertising Experts. Our firm, McCord Web Services, is also a Microsoft Advertising Partner.
The exams to become a Microsoft Certified Advertising Expert are extremely rigorous. Each of the required four exam requires more than 40 hours of study. The exam score must be at least 80% to receive the badge for that focus area.
Microsoft Advertising Commerce Certification
In order to receive the Commerce certification our employee must pass both the Shopping exam and the Retail Media exam. The Retail Media certification covers the use of PromoteIQ, a new way to advertise products and brands on third party websites and in brick and motar stores. This specialized badge shows proof of certification in eCommerce advertising on the Microsoft Advertising platform.
The exams to become a Microsoft Advertising Commerce Expert are rigorous. Each of the required two exams requires more than 40 hours of study. The exam scores must be at least 80% to receive the badge for that focus area.
Microsoft Advertising Native and Display Ad Certification
To become Microsoft Advertising Native and Display Advertising Certified, the tested individual must be proficient in the use of Microsoft Advertising platform tools. This component focuses on the ability to design and implement effective native and display ad campaigns. It covers best practices for visual and contextual advertising, ensuring ads are non-intrusive and engaging to the audience.
The examination for this certification is rigorous and covers many areas of study. It is not unusual to have more than 40 hours of study on this one topic to pass the certification exam. Recertification is done yearly.
Microsoft Advertising Search Advertising Certification
To become Microsoft Advertising Search Certified, the employee needs to understand how to create, manage, and optimize search ads on the Microsoft Advertising network. This includes keyword research, ad copywriting, and performance analysis. Microsoft Advertising search ads will appear on many popular search engine and news sites like Yahoo; Duck, Duck, Go, and the MSN network.
The examination for this certification is rigorous and covers many areas of study. It is not unusual to have more than 40 hours of study on this one topic to pass the certification exam. Recertification is done yearly.
Microsoft Advertising Retail Media Certification
Retail Media using the new PromoteIQ platform, is Microsoft Advertising's new innovative way for brands to react with consumer shopping websites and within brick and mortar stores. To become Microsoft Advertising Retail Media Certified, the employee needs to understand how to create, manage, and optimize ads on the PromoteIQ platform using banner and Product Listing Ads. This includes significant set up and monitoring of campaigns while in-flight to maximize exposure and sales performance.
The examination for this certification is rigorous and covers many areas of study. It is not unusual to have more than 40 hours of study on this one topic to pass the certification exam. Recertification is done yearly.
Microsoft Advertising Microsoft Advertising Shopping Certification
To receive this certification, the individual must complete the training courses provided by Microsoft. It is not uncommon to have more than 40 hours of study on numerous topics in order to successfully pass this examination. Recertification is done yearly.
Proficiency in Shopping Ads is crucial for account managers looking to promote retail products effectively for on the Microsoft Advertising platform. This includes setting up a Microsoft Merchant Store, adding product feeds, managing shopping campaigns, and optimizing for better visibility and conversion rates.
We Invest Our Time in Education for Your Success
Certifications matter! Our team's significant investment in time to become certified with Google and Microsoft assures that we operate at the highest levels of professionalism and performance to provide optimal results for your pay per click campaigns.
If your account manager is not credentialed and certified, you need to chat with us about how we can help you get the most from Google Ads and Microsoft Advertising.