McCordWeb Services

Inbound Marketing Pulling Readers In

Blogging and social media draw potential customers in effortlessly.

Inbound marketing helps to build connections with potential customers and deepen connections with existing customers. The concept of inbound marketing is based on the premise that great content pulls customers and prospects into your website and builds user engagement. This strategy is different than outbound marketing that pushes messages out to your target audience.

Inbound marketing has emerged as a powerful marketing strategy to attract and engage a valuable audience.

Examples of inbound marketing are blog posts and social media, whereas an example of outbound marketing is an e-newsletter. Notice the pull versus push action; one draws readers in and the other pushes messages out to a list.

Using a customer-centric approach, our inbound marketing services focus on establishing authenticity and authority for your brand and work to create relationship with readers by providing engaging informational content about your services or products

Blog Writing

Utilizing blogs as the backbone of our inbound marketing strategy, our writers inform readers on your industry topics, overall market trends, your products, and unique services. Optional SEO keyword research and implementation may additionally help with organic visibility improvement over time. Our well-written blog posts help to create authority for your website and position your brand as a thought-leader in your industry or region.

Social Media Writing

Our team works to protect your brand and provide interesting informational content as status updates on your various social media platforms. Writing to engage your audience, our writers work to enhance your brand's personality. Social media status updates might be news items, introduction of new products or services, the sharing of a testimonial, or recapping of a trend in your industry.

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Inbound Marketing Packages

Our inbound marketing packages are priced uniquely for you based on your desired frequency, research required, and word count of the content to be provided.

The articles we write foster customer loyalty and provide long-term impact as they may continue to attract leads even after initial online publication.